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France to wage 'year of resistance' against Shein, online platforms, minister says

Published by Global Banking & Finance Review

Posted on February 5, 2026

2 min read

· Last updated: February 5, 2026

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France to wage 'year of resistance' against Shein, online platforms, minister says
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PARIS, Feb 5 (Reuters) - Serge Papin, the French Minister for small and medium sized businesses, said on Thursday that 2026 will be the year of resistance against Shein and other on-line platforms

France Launches 'Year of Resistance' Against Shein and Online Retailers

France's Resistance Against Online Retailers

PARIS, Feb 5 (Reuters) - Online retailers such as Shein will face a "year of resistance" in France, the country's minister for small and medium-sized businesses Serge Papin, said on Thursday, adding that the platforms posed unfair competition to French chains.

Minister's Statements on Fair Competition

Speaking to TV station TF1, Papin said it was "unfair" that physical stores are responsible for the goods they sell on their shelves, while online platforms are not.

Legal Actions Against Shein

A Paris court is set to start hearing an appeal from the government to a December court ruling rejecting its request for a three-month suspension of Shein after child-like sex dolls were found for sale on its marketplace.

New Tax Regulations on Online Sales

Shein, which has since partly reopened its marketplace and said it has set up controls on the products sold there, declined to comment on Thursday.

'THEY MUST RESPECT THE CONSUMER RULES'

Papin said such breaches were "systemic" and he was confident the court will be receptive to his argument that Shein presented a "disturbance to public order".

He said that two French lawmakers are preparing a bill that would allow the government to suspend online platforms without the need for court approval, adding that he would like to see Shein's sales fall in France.

The explosive growth of Shein, which sells clothes and accessories at rock-bottom prices thanks to its business model of sending parcels direct from factories in China to shoppers around the world has triggered a backlash in many countries in Europe where traditional retailers are losing ground.

"We need to protect ourselves of course, there is unfair competition, they must respect the consumer rules (applied to French retailers)," Papin said.

France has implemented a 2 euro tax, to take effect from March 1, while the European Union will introduce a 3 euro tax in the summer on small parcels which were previously exempt from tariffs in a bid to curb sales by Shein and other platforms.  

(Reporting by Inti Landauro; Editing by Sudip Kar-Gupta, Dominique Patton and Alexander Smith)

Key Takeaways

  • French Minister Serge Papin targets Shein in 2026.
  • Focus on accountability of online platforms.
  • Government challenges court ruling on Shein.
  • Proposed bill to suspend platforms without court approval.
  • Physical stores held accountable for their products.

Frequently Asked Questions

What is e-commerce?
E-commerce refers to the buying and selling of goods and services over the internet. It includes various online transactions and business models, such as retail, wholesale, and marketplaces.
What is consumer protection?
Consumer protection is a set of laws and regulations designed to ensure the rights of consumers are upheld, preventing unfair practices and promoting fair trade, competition, and accurate information in the marketplace.
What is legislation?
Legislation refers to laws that are enacted by a governing body. It includes statutes, regulations, and ordinances that govern various aspects of society, including business practices and consumer rights.
What is retail trade?
Retail trade involves the sale of goods and services directly to consumers. It encompasses various formats, including physical stores and online retail, where products are sold to end-users.

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