Finance

Fuel hikes could drive EV demand but cheap electricity is key, VW CUPRA CEO says

Published by Global Banking & Finance Review

Posted on April 9, 2026

1 min read

· Last updated: April 10, 2026

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Fuel hikes could drive EV demand but cheap electricity is key, VW CUPRA CEO says
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BERLIN, April 9 (Reuters) - The CEO of Volkswagen's Spanish subsidiary SEAT/CUPRA sees a potential boost to electric vehicle demand if petrol prices remain elevated, adding electricity prices also

CUPRA CEO: High Fuel Prices May Drive EV Demand, But Cheap Electricity is Vital

Impact of Fuel and Electricity Prices on Electric Vehicle Demand

BERLIN, April 9 (Reuters) - The CEO of Volkswagen's Spanish subsidiary SEAT/CUPRA sees a potential boost to electric vehicle demand if petrol prices remain elevated, adding electricity prices also played an important role.

Potential Boost from High Petrol Prices

"Of course, if petrol prices go up and it's something that stays for long, this could be a booster," Markus Haupt told reporters on Thursday after unveiling the CUPRA Raval hatchback, the first in a series of all-electric urban cars from the group's core brands.

Importance of Competitive Electricity Prices

However, ensuring electricity prices are competitive is key in making EVs attractive, Haupt said, adding, "This has to be our priority number one."

Reporting and Editing Credits

(Reporting by Rachel More; Editing by Christoph Steitz)

Key Takeaways

  • Persistent high petrol prices—amplified by Middle East conflict disruptions—are already boosting used EV interest across Europe, with petrol up ~12% to €1.84/litre and EV inquiries and sales surging (themorningnews.com).
  • EV adoption in Europe continues strong, with battery-electric vehicles hitting record levels: BEV sales rose ~25% in early 2026, and EV share reached 19% in 2025, expected to climb further (transportenvironment.org).
  • However, high electricity prices in Europe remain a hurdle. Regions face prices significantly above US levels, undermining EV cost competitiveness and electrification efforts (imf.org)

References

Frequently Asked Questions

How could rising fuel prices affect EV demand?
VW CUPRA CEO Markus Haupt said persistent high petrol prices could boost demand for electric vehicles.
What is considered key to increasing EV adoption, according to CUPRA's CEO?
Competitive and cheap electricity prices are crucial to making electric vehicles more attractive.
What new EV model did CUPRA recently unveil?
CUPRA unveiled the Raval hatchback, their first all-electric urban car.
Who emphasized the importance of affordable electricity for EV growth?
Markus Haupt, CEO of SEAT/CUPRA, emphasized that affordable electricity must be the top priority.

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