Business

German TV customer losses hit Vodafone

Published by Uma Rajagopal

Posted on November 12, 2024

2 min read

· Last updated: January 28, 2026

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Vodafone logo and stock performance graph illustrating German customer losses - Global Banking & Finance Review
This image depicts the Vodafone logo alongside a stock performance graph, highlighting the company's recent downturn in Germany due to changes in TV sales laws. The visual emphasizes Vodafone's challenges in its largest market while reflecting on its overall revenue growth across other regions.
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LONDON (Reuters) -Mobile operator Vodafone on Tuesday reported a sharp downturn in Germany, it biggest market, in the second quarter after it was hit by a change in the law on TV sales, sending its shares 4% lower. The British company said that despite the customer losses in Germany, growth in Turkey, Africa and other […]

LONDON (Reuters) -Mobile operator Vodafone on Tuesday reported a sharp downturn in Germany, it biggest market, in the second quarter after it was hit by a change in the law on TV sales, sending its shares 4% lower.

The British company said that despite the customer losses in Germany, growth in Turkey, Africa and other European markets helped revenue grow in the first half and keep it on track to meet its full-year forecasts.

Shares in Vodafone fell to a three-month low of 69 pence in early deals.

It reported first-half service revenue of 15.1 billion euros ($16.06 billion), a 4.8% increase on an organic basis and slightly ahead of expectations, and a 3.8% rise in adjusted core earnings to 5.4 billion euros, in line with market consensus.

Vodafone’s service revenue in Germany fell 6.2% in the second quarter compared with a 1.5% fall in the first. The company has been hit by a change in the law in the country to end the selling of TV in bulk to apartment blocks.

Chief Executive Margherita Della Valle said the company was investing in Germany to strengthen its market position and expand its business-to-business capabilities.

“We delivered good performances across our markets, with the exception of Germany, where we have been impacted as expected by the TV law change,” she said.

“I am confident that the actions we are taking will deliver growth for Vodafone this year and a further acceleration into FY26.”

Vodafone reiterated its guidance to produce core earnings of around 11 billion euros and adjusted free cash flow of at least 2.4 billion euros for the full year.

($1 = 0.9403 euros)

(Reporting by Paul Sandle ; editing by Sarah Young and Sachin Ravikumar)

Frequently Asked Questions

What is service revenue?
Service revenue refers to the income generated from providing services to customers, excluding any product sales. It is a key metric for companies in the telecommunications and service industries.
What are adjusted core earnings?
Adjusted core earnings are a company's earnings before interest, taxes, depreciation, and amortization (EBITDA), adjusted for one-time expenses or income. This metric provides a clearer view of ongoing operational performance.
What is customer loss?
Customer loss occurs when a company loses clients or subscribers, which can negatively impact revenue and market share. It is often measured as a percentage of total customers over a specific period.
What is market position?
Market position refers to a company's standing in its industry relative to competitors. It is influenced by factors such as brand reputation, customer loyalty, and market share.
What is revenue growth?
Revenue growth is the increase in a company's sales over a specific period, often expressed as a percentage. It indicates the company's ability to expand its business and attract more customers.

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