Finance

Chinese EV maker Zeekr launches in Germany with three models

Published by Global Banking & Finance Review

Posted on December 1, 2025

1 min read

· Last updated: January 20, 2026

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Chinese EV maker Zeekr launches in Germany with three models
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BERLIN, Dec 1 (Reuters) - The Geely-owned Chinese electric vehicle maker Zeekr will begin selling cars in Germany on Monday with three models priced from 37,990 euros ($44,065), specialist publication

Zeekr Introduces Three Electric Models in Germany

BERLIN, Dec 1 (Reuters) - The Geely-owned Chinese electric vehicle maker Zeekr will begin selling cars in Germany on Monday with three models priced from 37,990 euros ($44,065), specialist publication Elektroauto-News reported on Monday.

Chinese automakers are expanding in Europe, betting on their competitive pricing and advanced technology to break into a market traditionally dominated by European and American brands, amid a global shift towards electric vehicles.

Zeekr is focusing on premium retail customers, as well as medium-sized fleets, operators of extensive corporate fleets, and broadly positioned car rental companies, Zeekr's Europe CEO Lothar Schupet told Elektroauto-News.

"The demand is enormous. There are several DAX companies and large leasing companies waiting for our electric cars," he said, citing partnerships with BNP Paribas and Arval for corporate offers.

The company plans to expand into Spain, Italy, France and Britain during 2026, according to Elektroauto-News.

($1 = 0.8621 euros)

(Reporting by Maria Martinez; Editing by Chris Reese)

Key Takeaways

  • Zeekr, owned by Geely, launches in Germany with three models.
  • Prices start at 37,990 euros, targeting premium and fleet customers.
  • Zeekr plans expansion into Spain, Italy, France, and Britain by 2026.
  • Partnerships with BNP Paribas and Arval for corporate offers.
  • Chinese automakers are increasing their presence in Europe.

Frequently Asked Questions

What is an electric vehicle?
An electric vehicle (EV) is a type of vehicle that is powered by electricity instead of gasoline or diesel. EVs use electric motors and batteries to drive, reducing emissions and dependence on fossil fuels.
What is competitive pricing?
Competitive pricing is a strategy where a company sets the price of its products or services based on the prices of similar offerings from competitors. This helps attract customers and maintain market share.
What are corporate fleets?
Corporate fleets refer to a group of vehicles owned or leased by a business for operational purposes. These vehicles are typically used for transporting employees, goods, or services.
What is a premium customer?
A premium customer is a consumer who is willing to pay higher prices for products or services that offer superior quality, features, or brand prestige. They often expect exceptional service and experiences.

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