Finance

Germany's Henkel nears deal for hair care brand Olaplex, Bloomberg News reports

Published by Global Banking & Finance Review

Posted on March 26, 2026

2 min read

· Last updated: April 1, 2026

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Germany's Henkel nears deal for hair care brand Olaplex, Bloomberg News reports
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March 25 (Reuters) - German consumer goods maker Henkel is in advanced talks to buy Olaplex in a deal that would value the U.S. hair care products maker at about $2 per share, Bloomberg News reported

Germany's Henkel in $1.4 billion deal to acquire hair care brand Olaplex

Henkel's Strategic Acquisition of Olaplex

FRANKFURT, March 25 (Reuters) - Germany's Henkel said on Thursday it agreed to buy Nasdaq-listed Olaplex in a $1.4 billion deal to strengthen its premium hair care business.

Deal Details and Financial Overview

  • Henkel will offer $2.06 per share in cash for an equity value of $1.4 billion, a premium of about 55% over Wednesday's closing price and about 45% over a 30-day average
  • Olaplex reported $423 million in 2025 sales, and Henkel said it delivered a strong gross margin

Stakeholder Agreements and Market Reaction

  • According to Olaplex, private equity group Advent agreed to fully sell its stake, which is about 75%, according to Olaplex's annual report
  • Olaplex's "focus on consistent quality and meaningful relationships within the professional community has resonated strongly with stylists and consumers alike," said Henkel
  • Olaplex shares surged 50.2% to $2 in premarket trading while Henkel shares were little changed at 0939 GMT
Henkel's Broader Business and Recent Acquisitions
  • Family-controlled Henkel, a maker of industrial glues as well as consumer brands Persil and Schwarzkopf, is valued at about 28.5 billion euros ($33 billion), according to LSEG data
  • The transaction is the latest in a deal spree as Henkel last month agreed to acquire coatings maker Stahl for 2.1 billion euros after smaller deals to buy the “Not Your Mother’s” hair care brand and ATP Adhesive Systems
  • ($1 = 0.8652 euros)
Reporting Credits

(Reporting by Ludwig Burger in Frankfur, Preetika Parashuraman in Bengaluru; Additional reporting by Anusha Shah; Editing by Subhranshu Sahu, Louise Heavens and Joe Bavier)

Key Takeaways

  • Henkel could value Olaplex at roughly $2 per share, with a deal possible within days (investing.com)
  • Olaplex shares surged between 14% and 24% in after‑hours/extended sessions following the report (investing.com)
  • Olaplex’s largest shareholder, Advent International, controls about 75% of the company and would be central to any deal (investing.com)

References

Frequently Asked Questions

Who is in talks to acquire Olaplex?
German consumer goods maker Henkel is in advanced talks to acquire U.S. hair care products maker Olaplex.
What is the reported value of the Olaplex acquisition deal?
The deal would value Olaplex at about $2 per share, according to Bloomberg News.
Has the acquisition deal between Henkel and Olaplex been confirmed?
The deal has not been officially confirmed, and both companies did not immediately respond to requests for comment.
How did Olaplex shares react to reports of the potential acquisition?
Olaplex shares were up over 14% at $1.52 in after hours trading following the report.
When could the Henkel-Olaplex deal be announced?
Henkel could announce a deal for Olaplex in the coming days, as suggested by Bloomberg News.

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