Finance

China's HongShan eyes $2.9 billion Golden Goose deal by Christmas - paper

Published by Global Banking & Finance Review

Posted on December 8, 2025

1 min read

· Last updated: January 20, 2026

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China's HongShan eyes $2.9 billion Golden Goose deal by Christmas - paper
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ROME, Dec 5 (Reuters) - China's HongShan Capital Group (HSG) has sent a 2.5 billion euro ($2.91 billion) offer to private equity Permira to buy Italian luxury sneaker maker Golden Goose, with the aim

HongShan Seeks $2.9 Billion Golden Goose Acquisition by Christmas

ROME, Dec 5 (Reuters) - China's HongShan Capital Group (HSG) has sent a 2.5 billion euro ($2.91 billion) offer to private equity Permira to buy Italian luxury sneaker maker Golden Goose, with the aim of signing the deal by Christmas, daily la Repubblica reported on Friday.

Details still need to be defined but the offer gives the luxury group an enterprise value of 10 times the core profit expected by the end of the year, debt included, the newspaper said.

Golden Goose's revenues totalled 655 million euros in 2024, with an adjusted core profit of 227 million euros.

HSG has asked veteran fashion industry executive Marco Bizzarri to become Golden Goose's future chairman, la Repubblica said, adding that the Chinese private equity aims to expand Golden Goose's directly-managed stores, particularly in Asia, and plans to list the group in the medium-term.

Last year the Venice-based company, which sells sneakers for more than 500 euros a pair, shelved plans for an initial public offering on the Milan Bourse, citing market volatility caused by political uncertainty in Europe.

($1 = 0.8579 euros)

(Reporting by Giulia Segreti, editing by Alvise Armellini)

Key Takeaways

  • HongShan Capital offers $2.9 billion for Golden Goose.
  • Deal aims to be finalized by Christmas.
  • Marco Bizzarri considered for chairman role.
  • Expansion plans focus on Asia.
  • Potential IPO in the medium-term.

Frequently Asked Questions

What is private equity?
Private equity refers to investment funds that buy and restructure companies not listed on public exchanges, aiming for higher returns through operational improvements and strategic growth.
What are luxury goods?
Luxury goods are high-quality products that are not essential but are desired for their quality, exclusivity, and prestige, often associated with brands like Golden Goose.
What is an IPO?
An Initial Public Offering (IPO) is the process through which a private company offers shares to the public for the first time, allowing it to raise capital from public investors.
What is enterprise value?
Enterprise value is a measure of a company's total value, often used as a comprehensive alternative to market capitalization, including debt and excluding cash.
What is corporate strategy?
Corporate strategy refers to the overarching plan and direction of a company, focusing on long-term goals, resource allocation, and competitive advantage.

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