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Goldman Sachs to launch digital investment platform in Marcus push

Published by linker 5

Posted on February 16, 2021

1 min read

· Last updated: January 21, 2026

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Goldman Sachs sign at the New York Stock Exchange, highlighting digital investment platform launch - Global Banking & Finance Review
The image features the Goldman Sachs sign at the New York Stock Exchange, symbolizing the bank's new digital wealth-management platform, Marcus Invest, aimed at enhancing consumer banking services.

By Anna Irrera and Noor Zainab Hussain

(Reuters) – Goldman Sachs Group Inc is launching a digital wealth-management platform that allocates and rebalances customers’ wealth across portfolios of stocks and bonds.

The low-cost platform, Marcus Invest, will allocate wealth based on models developed by the bank’s investment-strategy group.

The latest digital banking push is in line with Chief Executive David Solomon’s plan to reduce Goldman’s reliance on volatile trading and investment banking revenue, while shifting focus towards Marcus, its consumer banking unit.

The bank launched Marcus in 2016 to diversify its revenue and funding sources by offering savings accounts and personal loans to retail customers. Goldman also has an existing Marcus consumer-banking app.

Solomon was one of the people who beta-tested the new investment app, according to a Wall Street Journal report on Tuesday. https://on.wsj.com/2N4gf1M

Marcus Invest offers both individual and joint investment accounts, as well as three types of individual retirement accounts, the bank said.

Customers can open an account with a minimum of $1,000 and Marcus Invest charges an annual advisory fees of 0.35%.

(Reporting by Noor Zainab Hussain in Bengaluru, Editing by Sherry Jacob-Phillips)

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