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Italy closes Google probe over unfair use of personal data after remedies adopted

Published by Global Banking & Finance Review

Posted on November 21, 2025

1 min read

· Last updated: January 20, 2026

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Italy closes Google probe over unfair use of personal data after remedies adopted
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MILAN (Reuters) -Italy's competition authority said on Friday it had closed a probe it had launched last year over Google's alleged unfair commercial practices in the use of personal data after the

Italy Ends Google Probe on Personal Data Use After Changes

MILAN (Reuters) -Italy's competition authority said on Friday it had closed a probe it had launched last year over Google's alleged unfair commercial practices in the use of personal data after the online search giant adopted remedies.

In July 2024 the authority opened an investigation as the request Google sent its users for consent to connect to its services "could constitute a misleading and aggressive commercial practice", and that the information it provided was "incomplete and misleading".

After the regulator's probe, Google will change its consent request "by providing clearer and more accurate information on the implications of consent for the use of personal data", as well as on the range and volume of its services where consent may involve the "combination" and "cross-use" of personal data, the Antitrust said in statement.

(Reporting by Gianluca Semeraro, editing by Giulia Segreti)

Key Takeaways

  • Italy's competition authority closed a probe into Google's data practices.
  • The investigation focused on misleading consent requests.
  • Google agreed to provide clearer information on data use.
  • Changes involve consent implications and service range.
  • The probe was initiated due to potential unfair practices.

Frequently Asked Questions

What is personal data?
Personal data refers to any information that relates to an identified or identifiable individual. This includes names, identification numbers, location data, and online identifiers.
What is data protection?
Data protection involves safeguarding personal information from misuse, loss, or unauthorized access. It ensures that individuals' privacy rights are respected and maintained.
What are commercial practices?
Commercial practices are the methods and strategies businesses use to market and sell their products or services. They must comply with legal standards to ensure fairness and transparency.
What is consumer consent?
Consumer consent is the agreement given by individuals to allow businesses to collect and use their personal data. It must be informed, specific, and freely given.
What is an antitrust investigation?
An antitrust investigation is a legal process conducted to determine if a company is engaging in unfair business practices that harm competition and consumers.

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