Finance

Husqvarna CEO says Gulf tensions could drive costs $32 million higher

Published by Global Banking & Finance Review

Posted on April 23, 2026

2 min read

· Last updated: April 23, 2026

Add as preferred source on Google
Activist investor 7Square urges Nuernberger to explore takeover offers - Global Banking & Finance Review
The featured image illustrates the financial landscape as activist investor 7Square pressures Nuernberger to evaluate rival takeover offers, emphasizing the ongoing competition in the insurance sector.
Global Banking & Finance Awards 2026 — Call for Entries

April 23 (Reuters) - Husqvarna's chief executive said on Thursday that the turmoil in the Middle East could increase the Swedish garden equipment maker's costs by 300 million Swedish crowns ($32

Husqvarna CEO Warns Gulf Tensions May Increase Costs by $32 Million

Impact of Middle East Turmoil on Husqvarna's Operations

CEO's Cost Projections Amid U.S.-Iran War Concerns

April 23 (Reuters) - Husqvarna's chief executive said on Thursday that the turmoil in the Middle East could increase the Swedish garden equipment maker's costs by 300 million Swedish crowns ($32 million) this year if the U.S.-Iran war is extended.

Breakdown of Expected Cost Increases

"If this situation continues for the rest of 2026, I would ... see around 100 million crowns of headwind from logistics and 200 million from raw materials," CEO Glen Instone told Reuters.

Logistics and Raw Material Pressures

He said longer transport routes were beginning to raise freight costs, while oil prices were feeding through into plastics and could also affect steel and aluminium.

Potential Responses to Cost Inflation

Husqvarna would have to respond with higher prices if cost inflation of that scale materialised, Instone said.

"We must do it by way of price. That is always difficult, pushing through even more price increases, but we must do it if we get an inflationary pressure of that magnitude," he said.

Regional Impact and Demand Risks

For Husqvarna, price increases matter particularly in North America, where the company is seeing improving trends in its professional business but remains cautious on the consumer side.

Demand remains the biggest risk to the outlook, Instone said, adding that costs of tariffs and raw materials could in principle be offset, but a weaker end-market was harder to control.

Supply Chain Adjustments and Tariff Strategies

Husqvarna relies on imported products for about 40% of its U.S. sales and has been reworking its supply chain to limit exposure to higher U.S. tariffs, shifting some production from China to Europe and rerouting shipments.

($1 = 9.2495 Swedish crowns)

(Reporting by Alexander Klyve Gudbrandsen and Jesus Calero, editing by Milla Nissi-Prussak)

Key Takeaways

  • Geopolitical instability in the Middle East—particularly a prolonged U.S.‑Iran conflict—is pushing up oil and freight costs, squeezing logistics and raw material expenses globally (procurement360.io).
  • Husqvarna estimates cost headwinds of roughly SEK 100 million from logistics and SEK 200 million from raw materials if tensions persist through 2026, which may necessitate passing costs to customers via price increases (oliverwyman.com).
  • To mitigate tariff exposure, Husqvarna is reconfiguring its supply chain—shifting production from China to Europe and rerouting shipments—to reduce reliance on vulnerable U.S. imports, while demand risks, especially among U.S. consumers, remain high‑impact (investing.com)

References

Frequently Asked Questions

How could Middle East turmoil affect Husqvarna's costs?
If the U.S.-Iran war continues, Husqvarna expects up to 300 million Swedish crowns ($32 million) in extra costs due to higher logistics and raw material prices.
Which costs are most impacted by the Gulf tensions for Husqvarna?
Freight and logistics costs, as well as prices for raw materials like plastics, steel, and aluminium are most impacted.
How might Husqvarna respond to increased costs?
The company plans to implement further price increases to offset the cost inflation.
What is the main risk to Husqvarna's outlook in North America?
Weakening consumer demand remains the biggest risk, even if higher costs can be offset.
How is Husqvarna managing tariff and supply chain risks?
The company is shifting some production from China to Europe and rerouting shipments to reduce tariff exposure.

Tags

Related Articles

More from Finance

Explore more articles in the Finance category