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Italian hearing aid market lacks transparency, regulator says

Published by Uma Rajagopal

Posted on April 9, 2024

1 min read

· Last updated: January 30, 2026

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Hearing aids displayed in a store, highlighting market transparency concerns - Global Banking & Finance Review
An image depicting hearing aids in a retail environment, underscoring the lack of transparency in the Italian hearing aid market as noted by the AGCM. This relates to Amplifon's recent performance and the regulator's findings.
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Italian hearing aid market lacks transparency, regulator says ROME (Reuters) – The retail market for hearing aids in Italy – dominated by domestic player Amplifon – lacks transparency on pricing and services offered, the country’s competition authority said on Tuesday. The Italian competition authority (AGCM) flagged the issue to parliament, the health and economy ministries […]

Italian hearing aid market lacks transparency, regulator says

ROME (Reuters) – The retail market for hearing aids in Italy – dominated by domestic player Amplifon – lacks transparency on pricing and services offered, the country’s competition authority said on Tuesday.

The Italian competition authority (AGCM) flagged the issue to parliament, the health and economy ministries and other national and regional bodies at the end of an investigation it initiated in September.

“Consumers struggle to obtain clear information, both on technical aspects and on the price of (hearing) devices and related services, which are usually sold combined and without any distinction,” the AGCM said in a statement.

The antitrust regulator also detected problems with the procedures regulating the purchase of hearing aids by the national health service, and suggested a recourse to public tenders or vouchers for patients to boost competition.

Shares in Amplifon are down 4% at 0812 GMT following AGCM’s statement.

(Reporting by Alvise Armellini, editing by Cristina Carlevaro)

Frequently Asked Questions

What is market transparency?
Market transparency refers to the extent to which information about prices, products, and services is available to consumers, allowing them to make informed decisions.
What are hearing aids?
Hearing aids are electronic devices designed to improve hearing for individuals with hearing loss by amplifying sound.
What is an investigation in a regulatory context?
An investigation in a regulatory context involves examining practices and compliance with laws and regulations to ensure fair market operations.

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