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Italy opens inquiry into alleged price fixing by Chinese drone maker DJI

Published by Global Banking & Finance Review

Posted on October 29, 2025

1 min read

· Last updated: January 21, 2026

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Italy opens inquiry into alleged price fixing by Chinese drone maker DJI
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ROME (Reuters) -The Italian Competition Authority (AGCM) said on Wednesday it had opened an investigation into the European subsidiary of the Chinese drone maker DJI and its Italian importer over

Italy Launches Investigation into DJI for Alleged Price Fixing

Investigation Overview

ROME (Reuters) -The Italian Competition Authority (AGCM) said on Wednesday it had opened an investigation into the European subsidiary of the Chinese drone maker DJI and its Italian importer over allegations that they pressured retailers to fix the prices of their products.

Allegations Against DJI and Nital

The AGCM has received reports that DJI, the world's largest drone maker, and local importer Nital monitored the prices charged by retailers. Those who deviated from the ones on Nital's website received warnings including threats that supplies would be interrupted.

Implications of Resale Price Maintenance

"In this way, DJI and Nital allegedly enforce adherence to resale prices across their distribution network, preventing any form of price competition such as discounts or reductions for customers," the AGCM said.

Response from DJI and Nital

Such practice, known as resale price maintenance, would be a breach of European Union rules, with fines normally imposed as a punishment if allegations of wrongdoing are upheld.

There was no immediate comment from DJI. Nital could not be reached for comment.

(Writing by Keith Weir, editing by Gavin Jones)

Key Takeaways

  • Italy's AGCM investigates DJI for price fixing.
  • DJI and Nital allegedly pressured retailers on pricing.
  • Resale price maintenance breaches EU rules.
  • Potential fines if allegations are confirmed.
  • No immediate comment from DJI or Nital.

Frequently Asked Questions

What is resale price maintenance?
Resale price maintenance is a practice where manufacturers set a minimum price that retailers must adhere to when selling their products, preventing price competition among retailers.
What are the consequences of breaching EU regulations?
Breaching EU regulations can lead to significant fines and penalties, as well as restrictions on business operations within the European Union.
What is price fixing?
Price fixing is an illegal agreement among competitors to raise, lower, or maintain prices at a certain level, which disrupts free market competition.
What is the role of Nital in this investigation?
Nital is the local importer of DJI products in Italy and is accused of collaborating with DJI to enforce price maintenance among retailers.

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