MILAN, Jan 8 (Reuters) - Italy's data protection authority on Thursday warned users and providers of artificial intelligence tools, including Elon Musk’s chatbot Grok, over the risk of generating
Italy’s privacy watchdog warns Grok over deepfake AI content
Italy's Data Protection Authority Issues Warning on AI Tools
MILAN, Jan 8 (Reuters) - Italy's data protection authority on Thursday warned users and providers of artificial intelligence tools, including Elon Musk’s chatbot Grok, over the risk of generating deepfake images from real content without the consent of featured individuals.
Concerns Over Non-Consensual AI-Generated Content
The warning comes amid mounting scrutiny of AI platforms for enabling non-consensual sexualized imagery, as EU policymakers push for stricter enforcement under data protection and digital services rules.
Collaboration with EU Privacy Authorities
The Italian regulator said it was working with Ireland’s Data Protection Commission — the lead EU privacy authority for X due to its EU operations being based in Ireland — and reserved the right to take further action.
Potential Legal Implications of Deepfake Technology
Services that allow users to create and share content from real images or voices — including digitally "undressing" people — could amount to criminal offences and serious privacy breaches under EU law, the watchdog said.
Recommendations for AI Service Providers
It urged providers to build safeguards into their platforms to prevent misuse.
(Reporting by Elvira Pollina, editing by Alvise Armellini and Elaine Hardcastle)
