Finance

Italy's antitrust agency probes Booking.com for alleged unfair commercial practices

Published by Global Banking & Finance Review

Posted on April 22, 2026

2 min read

· Last updated: April 22, 2026

Add as preferred source on Google
Italy's antitrust agency probes Booking.com for alleged unfair commercial practices
Global Banking & Finance Awards 2026 — Call for Entries

ROME, April 22 (Reuters) - Italy's antitrust regulator said on Wednesday it had opened an investigation into Booking.com and two of its units for alleged unfair commercial practices linked to how

Italy's antitrust probes Booking.com over partner programmes

Overview of the Antitrust Investigation

Background and Allegations

ROME, April 22 (Reuters) - Italy's antitrust regulator said on Wednesday it has opened an investigation into Booking.com over alleged unfair commercial practices linked to how hotels are ranked and presented on its platform.

Booking.com's Response

Booking.com said that it was cooperating with the Italian watchdog, which said that the company presents hotels and other lodgings enrolled in its "Preferred Partner" and "Preferred Partner Plus" programmes as being selected on the basis of service quality and value for money.

Criteria for Programme Inclusion

The Italian authority said in a statement that inclusion in the programmes, which receive better positioning in search results and greater visual prominence, however, appeared to be based on criteria that favour accommodation providers offering higher commissions to Booking.com.

Booking.com's Defence

Booking.com said in a statement that its partner programmes were optional for accommodation providers and complied with consumer protection regulations, "while ensuring a balance between the interests of our partners and allowing customers to continue benefiting from a wide range of choice".

Regulatory Actions and Next Steps

The Italian regulator said it had carried out inspections on Tuesday at the premises of Booking.com's Italian unit, with the assistance of Italy's finance police, as part of the probe, which is targeting Booking.com B.V. and its units Booking.com International B.V. and Booking.com (Italy) S.r.l. 

(Reporting by Giulia Segreti; Editing by Gavin Jones and Alexander Smith)

Key Takeaways

  • The AGCM suspects Booking.com’s Preferred Partner and Preferred Plus programmes, along with the Booking Sponsored Benefit mechanism, may constitute an abuse of dominant position by limiting hotels’ pricing autonomy and disadvantaging competing OTAs (en.agcm.it).
  • Inspections were carried out at Booking.com’s Italian offices with assistance from Italy’s Guardia di Finanza as part of the procedural investigation launched on March 22, 2024 (en.agcm.it).
  • The AGCM has previously closed a similar probe in December 2024 after Booking.com offered commitments to enhance transparency and ensure hotel pricing on other platforms isn’t considered in their promotional programmes (en.agcm.it)

References

Frequently Asked Questions

Why is Italy's antitrust agency investigating Booking.com?
The agency suspects Booking.com of unfair commercial practices related to how hotels are ranked on its platform.
What is the Preferred Partners programme on Booking.com?
The Preferred Partners programme gives better search positioning to hotels that offer higher commissions to Booking.com.
Which Booking.com units are under investigation?
The investigation targets Booking.com B.V., Booking.com International B.V., and Booking.com (Italy) S.r.l.
Were any actions taken at Booking.com offices in Italy?
Italy's finance police assisted the watchdog in carrying out inspections at Booking.com's Italian premises.
Has Booking.com responded to the investigation?
Booking.com was not immediately available for comment regarding the investigation.

Tags

Related Articles

More from Finance

Explore more articles in the Finance category