Finance

Italy's Panini owners to decide by year-end on possible sale, source says

Published by Global Banking & Finance Review

Posted on April 2, 2026

2 min read

· Last updated: April 3, 2026

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Italy's Panini owners to decide by year-end on possible sale, source says
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By Elisa Anzolin MILAN, April 2 (Reuters) - Shareholders in Italy's Panini, the maker of collectible stickers, are expected to decide by year‑end on an external investment in the company famous for

Panini Owners May Decide on Sale or Investment by Year-End Amid Interest

By Elisa Anzolin

Panini Faces Strategic Decisions Amid Market Interest and Legal Challenges

MILAN, April 2 (Reuters) - Shareholders in Italy's Panini, the maker of collectible stickers, are expected to decide by year‑end on an external investment in the company famous for its football players' album, after two dozen potential buyers showed interest, a person close to the matter said.

Potential Transaction Timing and Financial Considerations

A transaction this year could benefit from the boost the World Cup traditionally brings to Panini's core profit.

Valuation Challenges and Legal Uncertainty

Given the fluctuations in earnings, a valuation for family-owned Panini is hard to pin down, with two financial sources pointing to the additional uncertainty caused by a lawsuit in the United States.

Speaking on condition of anonymity because the matter is confidential, the source said Modena-based Panini could be seeking a valuation of around 5 billion euros ($5.8 billion).

A representative for Panini was not immediately available to comment.

Strategic Options and Company Background

Panini last year picked Citi as a financial adviser to explore strategic options, including a full or partial sale and a stock market listing.

Ownership Structure and Recent Developments

Controlled by the Baroni and Sallustro families, Panini has explored a potential sale in the past.

The latest push comes after the death last year of shareholder and CEO Aldo Hugo Sallustro.

Interest from Potential Buyers

While no formal sale process has yet started, a broad range of parties, including private equity firms as well as sports and media groups, have expressed interest for a possible deal, the person said.

Legal Dispute with Fanatics

Panini is embroiled in a legal dispute with U.S. sports merchandising group Fanatics, which has secured some exclusive licensing rights previously held by the Italian firm.

Details of the Lawsuit

Panini America sued Fanatics in a U.S. court in 2023, accusing the rival of attempting to unlawfully dominate the market through anticompetitive practices.

Fanatics’ Acquisition of Topps and Suitor Status

Fanatics acquired trading card maker Topps in 2022 but the source ruled out Panini could consider it among suitors.

In December Fanatics CEO Michael Rubin told The Athletic that he had not interest in buying Panini.

Financial Context

($1 = 0.8618 euros)

(Reporting by Elisa Anzolin; Editing by Valentina Za)

Key Takeaways

  • Shareholders to decide by year‑end 2026 on strategic options including sale or investment, advised by Citi
  • Potential valuation cited at around €5 billion, though uncertain due to earnings volatility and U.S. lawsuit
  • Panini is embroiled in a protracted antitrust dispute with Fanatics, with key claims surviving dismissal and litigation ongoing

References

Frequently Asked Questions

When will Panini owners decide on a possible sale or investment?
Panini shareholders are expected to decide by the end of the year on whether to pursue an external investment or sale.
How many potential buyers have shown interest in Panini?
Around two dozen potential buyers have expressed interest in Panini.
What factors affect Panini's valuation?
Fluctuations in earnings, the impact of the World Cup, and ongoing legal disputes are key factors affecting Panini's valuation.
What legal issues is Panini currently facing?
Panini is involved in a lawsuit in the United States against Fanatics over alleged anticompetitive practices and loss of licensing rights.
Which parties have expressed interest in acquiring Panini?
Private equity firms, sports, and media groups are among the parties who have shown interest in Panini.

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