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JD Sports new CEO Schultz lays out growth plans

Published by Uma Rajagopal

Posted on February 2, 2023

1 min read

· Last updated: February 2, 2026

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JD Sports store exterior showcasing the brand as it plans growth under CEO Régis Schultz - Global Banking & Finance Review
The image features a JD Sports store in London, symbolizing the retailer's ambitious growth strategy announced by CEO Régis Schultz. The plan includes opening new stores and expanding internationally.
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LONDON (Reuters) – British sports fashion retailer JD Sports laid out its growth plan for the next five years, which includes adding up to 350 new stores annually, under a strategy being presented by new chief executive Régis Schultz to investors on Thursday. Schultz took over as CEO in September, following a tumultuous period that […]

LONDON (Reuters) – British sports fashion retailer JD Sports laid out its growth plan for the next five years, which includes adding up to 350 new stores annually, under a strategy being presented by new chief executive Régis Schultz to investors on Thursday.

Schultz took over as CEO in September, following a tumultuous period that culminated in the ousting of long-standing executive chairman Peter Cowgill in May.

The group, which sells the Nike and Adidas brands to customers in Britain, the United States and across Europe, set out plans to grow revenues and operating margins by double digits over the next five years, and generate cash from operating activities of 1 billion pounds ($1.23 billion) per year.

It also said it would spend 500 million pounds to 600 million pounds annually, with over half of that allocated to adding between 250 to 250 new stores in underpenetrated markets.

“We see significant growth opportunities ahead by expanding JD internationally, notably in North America and Europe,” Schultz said in the statement.

Shares in FTSE-100 listed JD were up 7.4% in late morning trading.

($1 = 0.8121 pounds)

(Reporting by Sarah Young; editing by James Davey)

Frequently Asked Questions

What is a growth strategy?
A growth strategy is a plan to increase a company's market share, revenue, or profitability through various methods such as expanding product lines, entering new markets, or increasing sales to existing customers.
What are operating margins?
Operating margins are a measure of a company's profitability, calculated as operating income divided by revenue. It indicates how much profit a company makes on each dollar of sales after covering operating expenses.
What is revenue growth?
Revenue growth refers to the increase in a company's sales over a specific period, often expressed as a percentage. It is a key indicator of business performance and market demand.

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