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EU Commission clears Mars' $36 billion Kellanova deal

Published by Global Banking & Finance Review

Posted on December 8, 2025

1 min read

· Last updated: January 20, 2026

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EU Commission clears Mars' $36 billion Kellanova deal
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BRUSSELS, Dec 8 (Reuters) - The European Commission has approved a $36 billion ($36.00 billion) bid from candy and snacks giant Mars to acquire Pringles maker Kellanova, it said on Monday, after

EU Commission Approves Mars' $36B Acquisition of Kellanova

BRUSSELS, Dec 8 (Reuters) - The European Commission has approved a $36 billion ($36.00 billion) bid from candy and snacks giant Mars to acquire Pringles maker Kellanova, it said on Monday, after opening a full-scale investigation into the takeover in June, citing concerns over competition.

"The Commission has concluded that the proposed transaction would not raise competition concerns in the European Economic Area," it said in a statement on Monday.

Mars' takeover of Kellanova, among the biggest in the sector, brings under one roof brands ranging from M&Ms, Snickers and Whiskas cat food to Pringles crisps, Pop-Tarts and Kellogg's cereals.

($1 = $1.0000)

(Reporting by Louise Rasmussen, Editing by Charlotte Van Campenhout)

Key Takeaways

  • The EU Commission approved Mars' $36 billion acquisition of Kellanova.
  • The investigation began in June over competition concerns.
  • The deal includes brands like Pringles, M&Ms, and Kellogg's cereals.
  • The acquisition is one of the largest in the sector.
  • No competition concerns were found in the European Economic Area.

Frequently Asked Questions

What is the European Commission?
The European Commission is the executive branch of the European Union responsible for proposing legislation, implementing decisions, and managing the day-to-day operations of the EU.
What is a merger?
A merger is a business combination where two companies join to form a single entity, often to enhance competitiveness and efficiency in the market.
What is equity?
Equity refers to the ownership value in an asset or company, representing the shareholders' interest after all liabilities have been deducted.
What are competition concerns?
Competition concerns arise when a merger or acquisition may significantly reduce competition in a market, potentially leading to higher prices or reduced quality for consumers.
What is a takeover?
A takeover occurs when one company acquires control over another company, often through purchasing a majority of its shares.

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