Finance

Kenyan beer firm asks court to block Diageo's $2.3 billion EABL sale to Asahi

Published by Global Banking & Finance Review

Posted on January 7, 2026

2 min read

· Last updated: January 20, 2026

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Kenyan beer firm asks court to block Diageo's $2.3 billion EABL sale to Asahi
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NAIROBI, Jan 7 (Reuters) - A Kenyan beer distribution firm has lodged a suit at the High Court seeking to block Diageo's $2.3 billion sale of its Kenyan subsidiary EABL to Japan's Asahi Holdings over

Kenyan Firm Challenges Diageo's $2.3B EABL Sale to Asahi

NAIROBI, Jan 7 (Reuters) - A Kenyan beer distribution firm has filed a case at Kenya's High Court seeking to block Diageo's $2.3 billion sale of its local subsidiary EABL to Japan's Asahi Holdings over pending litigation, a lawyer for the challenger said on Wednesday.

Diageo, the world's biggest spirits group, said last month it had agreed a deal with the Japanese brewer for a sale of its 65% stake in EABL, as it responds to U.S. tariffs and shifting consumer patterns.

But the deal faces a challenge by Kenyan distributor Bia Tosha, which has asked the court to stop it until its litigation against Diageo and EABL, over a competition dispute, is determined and settled.

Kenya's High Court has certified the case as urgent and has set a hearing date for Friday, when it will give directions, Kenneth Kiplagat, Bia Tosha's lawyer, told Reuters.

London-listed Diageo did not immediately respond to a request for comment. EABL, which is listed on the Nairobi bourse, was not immediately available for comment.

Diageo's shares slipped 1.6%, while EABL was 0.5% lower.

(Reporting by Duncan Miriri, additional reporting by Emma Rumney, editing by Karin Strohecker and Alexander Smith)

Key Takeaways

  • Diageo plans to sell its EABL stake to Asahi for $2.3 billion.
  • Kenyan distributor Bia Tosha challenges the sale in court.
  • Pending litigation over competition dispute is the basis for the challenge.
  • Kenya's High Court has certified the case as urgent.
  • Diageo and EABL have not commented on the legal challenge.

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