Finance

Sale of beauty assets to L'Oreal will be "net gain" in results, Kering COO says

Published by Global Banking & Finance Review

Posted on October 22, 2025

1 min read

· Last updated: January 21, 2026

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Sale of beauty assets to L'Oreal will be "net gain" in results, Kering COO says
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PARIS (Reuters) -Kering's sale of its beauty business to L'Oreal will result in a "net gain before tax" in Kering's annual results, COO Jean-Marc Duplaix told analysts in a call on Wednesday when

Kering's Beauty Business Sale to L'Oreal Expected to Boost Results

Impact of Kering's Sale on Financial Performance

PARIS (Reuters) -Kering's sale of its beauty business to L'Oreal will result in a "net gain before tax" in Kering's annual results, COO Jean-Marc Duplaix told analysts in a call on Wednesday when asked if the transaction would lead to a writedown.

Details of the L'Oreal Deal

Under the deal announced on Sunday, L'Oreal agreed to pay 4 billion euros for Kering's premium fragrance brand House of Creed, which it bought for 3.5 billion euros in 2023, as well as exclusive rights to develop fragrance and beauty products for 50 years under Kering's Bottega Veneta and Balenciaga labels.

Future Licensing Opportunities

The agreement also includes a 50-year licence for beauty products under the Gucci label once a current agreement with Coty expires in coming years, and believed by many analysts to be the most valuable part of the deal. 

Analysts' Insights on the Agreement

Duplaix declined to break down how much each of the deal's different parts was worth in the overall agreement.

(Reporting by Tassilo Hummel)

Key Takeaways

  • Kering sells beauty business to L'Oreal for 4 billion euros.
  • The sale includes House of Creed and future licensing rights.
  • Kering expects a net gain before tax from the transaction.
  • The deal includes a 50-year license for Gucci beauty products.
  • Analysts see the Gucci license as a valuable part of the deal.

Frequently Asked Questions

What is a fragrance brand?
A fragrance brand specializes in creating and selling perfumes and scented products, often associated with luxury and lifestyle.
What is a writedown?
A writedown is an accounting term that refers to reducing the book value of an asset because it is overvalued compared to its current market value.
What is a corporate acquisition?
A corporate acquisition occurs when one company purchases most or all of another company's shares to gain control of that company.

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