April 1 (Reuters) - Keurig Dr Pepper has named Rafael Oliveira chief executive officer of its coffee operating unit as it moves to acquire Dutch coffee and tea company JDE Peet's. The all-cash $18
Keurig Appoints JDE Peet’s CEO Oliveira to Lead Coffee Unit After $18B Deal
Keurig’s Acquisition of JDE Peet’s and Leadership Changes
April 1 (Reuters) - Keurig Dr Pepper has named Rafael Oliveira chief executive officer of its coffee operating unit as it moves to acquire Dutch coffee and tea company JDE Peet's.
The all-cash $18 billion takeover of JDE Peet's by Keurig, announced in August last year, is aimed at helping the company compete with industry leader Nestle and tackle high commodity costs.
The combined entity is expected to be split into two publicly traded U.S. companies—one for coffee operations and one for beverage businesses.
Key Details of the Deal
Leadership Appointments
- Oliveira, who is the current CEO at Peet's, is set to be CEO for the future global coffee company following the planned separation.
- As Keurig's coffee operating unit CEO, he will report to Tim Cofer, Keurig's chief, who is set to become CEO of the future beverage company after the split.
Changes in Executive Roles
- Keurig's then CFO Sudhanshu Priyadarshi was originally slated to head the coffee company when the deal was announced last year. However, Priyadarshi was replaced by Mattel CFO Anthony DiSilvestro in November.
Timeline and Market Impact
- The companies also announced that the separation is expected by the end of the year. JDE Peet's shares will be delisted from Euronext Amsterdam on 30 April 2026.
Reporting and Editorial
(Reporting by Neil J Kanatt in Bengaluru; Editin by Tasim Zahid)
