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Mercedes CEO says details of EU's relaxed EV targets could negate benefits

Published by Global Banking & Finance Review

Posted on January 29, 2026

2 min read

· Last updated: January 29, 2026

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Mercedes CEO says details of EU's relaxed EV targets could negate benefits
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STUTTGART, Jan 29 (Reuters) - The fine print of the European Union's relaxed targets in the shift to electric cars risks cancelling out the intended benefits, the CEO of Mercedes-Benz said on Thursday

Mercedes CEO Warns EU's EV Target Changes May Undermine Benefits

Impact of EU's Relaxed EV Targets

STUTTGART, Jan 29 (Reuters) - The fine print of the European Union's relaxed targets in the shift to electric cars risks cancelling out the intended benefits, the CEO of Mercedes-Benz said on Thursday.

Concerns Over Market Shrinkage

The European Commission made public proposals in December that reverse an effective ban on sales of new internal combustion engine cars from 2035, bowing to pressure from Germany, Italy and major automakers including Mercedes.

Details of the Proposal

"The door has been opened slightly for now," Mercedes CEO Ola Kaellenius said in Stuttgart ahead of the launch of the premium carmaker's revamped S-class series, with which it hopes to regain momentum after a difficult 2025.

Future of Automakers and EVs

But the restrictions could cancel out the benefits, Kaellenius, who also serves as president of the ACEA European automotive association, told reporters.

Automakers will still be able to sell plug-in hybrids and range extenders beyond an initial cut-off date of 2035, while making up the CO2 reduction shortfall with lower-carbon steel and the use of more sustainable fuels.

The plan, which requires EU member states' approval, also foresees binding electrification targets for corporate fleets based on GDP per capita.

"There is a great risk that the market will shrink on the way there," Kaellenius said.

(Reporting by Ilona Wissenbach, Writing by Rachel More, Editing by Alexander Smith)

Key Takeaways

  • Mercedes CEO warns EU's relaxed EV targets could negate benefits.
  • EU proposals reverse the ban on internal combustion engine cars.
  • Automakers can sell hybrids beyond 2035 with sustainable practices.
  • Binding electrification targets for corporate fleets are proposed.
  • Market shrinkage is a potential risk during the transition.

Frequently Asked Questions

What is an electric vehicle?
An electric vehicle (EV) is a type of vehicle that is powered by electricity instead of traditional fuels like gasoline or diesel. EVs are known for being more environmentally friendly and reducing carbon emissions.
What is a plug-in hybrid?
A plug-in hybrid is a vehicle that combines a conventional internal combustion engine with an electric motor. It can be charged from an external power source and typically has a longer electric-only range than standard hybrids.
What is the European Commission?
The European Commission is the executive branch of the European Union (EU) responsible for proposing legislation, implementing decisions, and managing the day-to-day operations of the EU.

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