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Mercedes CEO: mantra is now 'profitable growth'

Published by Global Banking & Finance Review

Posted on February 12, 2026

1 min read

· Last updated: February 12, 2026

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Mercedes CEO: mantra is now 'profitable growth'
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STUTTGART, Germany, Feb 12 (Reuters) - Mercedes-Benz CEO Ola Kaellenius sought to reassure investors on Thursday over a possible retreat from the premium carmaker's 'value over volume' strategy,

Mercedes-Benz CEO Emphasizes Focus on Profitable Growth Strategy

Shift in Mercedes-Benz Strategy

STUTTGART, Germany, Feb 12 (Reuters) - Mercedes-Benz CEO Ola Kaellenius sought to reassure investors on Thursday over a possible retreat from the premium carmaker's 'value over volume' strategy, saying that the company mantra was now "profitable growth".

Investor Reassurance

(Reporting by Rachel More, editing by Thomas Seythal)

Key Takeaways

  • Mercedes-Benz shifts focus to profitable growth.
  • CEO Ola Kaellenius reassures investors.
  • Move away from 'value over volume' strategy.
  • Emphasis on sustainable financial performance.
  • Investor confidence remains a priority.

Frequently Asked Questions

What is profitable growth?
Profitable growth refers to a business strategy focused on increasing revenue while also ensuring that the company remains profitable. This approach balances the pursuit of higher sales with maintaining or improving profit margins.
What is corporate strategy?
Corporate strategy is a comprehensive plan that outlines how a company will achieve its goals and objectives. It includes decisions on resource allocation, market positioning, and competitive advantage.

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