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EV supply chain data firm Benchmark Mineral trims workforce, sources say

Published by Global Banking & Finance Review

Posted on October 17, 2025

2 min read

· Last updated: January 21, 2026

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(Reuters) -Benchmark Mineral Intelligence, a UK-based pricing and data research firm for energy transition minerals, has cut at least a fifth of its workforce in recent weeks, said three people

Benchmark Mineral Intelligence Cuts Workforce Amid Market Challenges

Impact of Workforce Reduction on Benchmark Mineral

(Reuters) -Benchmark Mineral Intelligence, a UK-based pricing and data research firm for energy transition minerals, has cut at least a fifth of its workforce in recent weeks, said three people familiar with the company.

Reasons Behind the Layoffs

The 11-year-old firm had been rapidly expanding over the last couple of years alongside growing market interest in lithium, copper and other minerals needed for electric vehicles and other clean-energy uses.

Market Trends in Lithium and EV Sales

The layoffs include at least 40 people at Benchmark, the three sources said, out of a total workforce of 200 people. Two of the sources said affected departments included sustainability, sales and marketing. 

Future Outlook for Benchmark Mineral

CEO Andrew Miller in an email to Reuters said the firm had undergone a "recent restructuring." He declined to comment further on Reuters questions regarding the reductions.

"This process is part of our ongoing efforts to strengthen the quality and delivery of Benchmark's offering, focused around further investment in our technology and AI capabilities," he said.

One source cited weak pricing for minerals, especially battery metal lithium, as a drag on Benchmark's business, whose clients include miners, battery makers and politicians.

Lithium prices have plunged since their peak in 2022 due to slower-than-expected adoption of electric cars.    

In a research note Benchmark published on its website last week, the company said it expected a sharp decline in U.S. EV sales in the last quarter of the year. It added that other challenges such as high manufacturing costs and rising tariffs are prompting some carmakers to scale back EV production plans into next year.

Privately held Benchmark last year bought EV market research firm Rho Motion, creating a combined company of 250 employees. 

In addition to lithium, Benchmark tracks prices and other market data for copper, cobalt, nickel, graphite, rare earths, manganese, fluorspar and phosphate. 

(Reporting by Daina Beth Solomon in Santiago, Pratima Desai in London and Ernest Scheyder in Houston; Editing by Christian Plumb and Matthew Lewis)

Key Takeaways

  • Benchmark Mineral Intelligence cuts 20% of its workforce.
  • Layoffs affect sustainability, sales, and marketing departments.
  • Weak lithium pricing impacts Benchmark's business.
  • Benchmark focuses on technology and AI investments.
  • EV sales expected to decline in the US.

Frequently Asked Questions

What is lithium?
Lithium is a chemical element used primarily in rechargeable batteries for electric vehicles and other electronic devices.
What are electric vehicles (EVs)?
Electric vehicles (EVs) are cars that are powered by electricity instead of traditional fuels like gasoline or diesel.
What is a workforce reduction?
A workforce reduction is a process where a company decreases its number of employees, often due to financial challenges or restructuring.
What is market research?
Market research involves gathering information about consumers' needs and preferences to inform business decisions.
What are energy transition minerals?
Energy transition minerals are essential materials, such as lithium and cobalt, required for the production of renewable energy technologies.

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