MILAN, March 9 (Reuters) - Italian fashion house Missoni is targeting single‑digit annual revenue growth over the next five years, helped by investment in resort mini‑boutiques and communications
Missoni Sets Single-Digit Revenue Growth Target After Family Sells Stake
Missoni's Strategic Plans and Ownership Changes
Background of Missoni and Recent Developments
MILAN, March 9 (Reuters) - Italian fashion house Missoni is targeting single‑digit annual revenue growth over the next five years, helped by investment in resort mini‑boutiques and communications marketing, after the founding family agreed to exit the company, its chief executive said.
The fashion house, best known for colourful knitwear featuring geometric patterns and its signature zigzag motif, was founded in Gallarate in 1953. In 2018, Italian private equity firm FSI acquired a minority stake in the company.
Stake Sale and New Shareholder Structure
Earlier this week, the Missoni family agreed to sell a 27% stake in the company to German group Katjes and its remaining shares to FSI, which lifted its holding to 73% from around 41%, according to two separate statements.
Growth Strategies and Future Investments
Revenue Growth and Investment Focus
"After several difficult years, we returned to revenue growth in 2024 and 2025," Missoni CEO Livio Proli told Reuters, adding that with the new shareholder structure the group would resume investing. "We are aiming for healthy and profitable growth".
"We are planning new openings of mini‑boutiques in resorts," Proli said. "We also want to step up our digital investment and put more resources into communication."
Product Line Expansion
Proli, who was hired in 2020, said the company is also considering a relaunch of its menswear line and strengthening its leather accessories business.
Financial Performance and Future Outlook
Recent Financial Results
Revenues at Missoni rose 5% to 130 million euros ($151 million) last year, with a core profit of 20 million euros, the company said.
Potential for Majority Ownership and Closing Timeline
Katjes International said in a statement it has a call option on FSI's shares, giving it the potential to become a majority shareholder.
The closing is expected in the second quarter of 2026.
Additional Information
Missoni's Business Scope and Sale Process
The Italian company, whose business ranges from ready‑to‑wear to home collections, has been seeking a buyer since 2023.
($1 = 0.8613 euros)
(Reporting by Elisa Anzolin; Editing by Hugh Lawson)
