Business

Monster Beverage misses quarterly results on weaker demand

Published by Uma Rajagopal

Posted on November 8, 2024

2 min read

· Last updated: January 28, 2026

Add as preferred source on Google
Monster Beverage's logo and products reflecting weaker consumer demand - Global Banking & Finance Review
Image showcasing Monster Beverage's products, highlighting the company's recent challenges with sales and profits due to lower consumer spending on premium beverages, as discussed in the article.
Global Banking & Finance Awards 2026 — Call for Entries

(Reuters) – Monster Beverage missed Wall Street estimates for third-quarter sales and profit on Thursday, as cost-conscious consumers cut back spending on its higher-priced beverages. Shares of the company were down about 3% after the bell. Consumers, especially from low to middle-income groups, have been curbing their cravings for branded non-alcoholic drinks and opting for […]

(Reuters) – Monster Beverage missed Wall Street estimates for third-quarter sales and profit on Thursday, as cost-conscious consumers cut back spending on its higher-priced beverages.

Shares of the company were down about 3% after the bell.

Consumers, especially from low to middle-income groups, have been curbing their cravings for branded non-alcoholic drinks and opting for cheaper alternatives.

This has hurt sales of companies like Monster Beverage, Keurig Dr Pepper and PepsiCo, while Coca-Cola was able to attract customers with tight budgets in the United States.

For the third-quarter, the company posted net sales of $1.88 billion, compared with analysts’ average estimate of $1.91 billion, according to data compiled by LSEG.

On an adjusted basis, it posted profit of 40 cents per share, compared with estimates of 43 cents per share.

“Hurricanes Helene and Milton impacted sales at retail in certain states in September and October, however we cannot determine the impact on our business,” said CEO Hilton Schlosberg.

However, benefits from taking 5% price hikes during the quarter ended Sept. 30, coupled with lower input costs helped the company’s margins.

Monster’s quarterly gross profit as a percentage of sales was 53.2%, compared to 53.0% a year ago.

(Reporting by Anuja Bharat Mistry in Bengaluru; Editing by Shailesh Kuber)

Frequently Asked Questions

What is net sales?
Net sales refer to the total revenue from goods sold or services provided, minus returns, allowances, and discounts. It represents the actual sales generated by a company during a specific period.
What is adjusted profit?
Adjusted profit is a company's earnings that have been modified to exclude one-time or non-recurring items. This provides a clearer picture of ongoing profitability.
What is consumer spending?
Consumer spending is the total amount of money spent by households on goods and services. It is a key driver of economic growth and reflects consumer confidence.
What is market capitalization?
Market capitalization is the total market value of a company's outstanding shares, calculated by multiplying the share price by the total number of shares. It reflects the company's size and investment potential.

Tags

Related Articles

More from Business

Explore more articles in the Business category