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Mr Kipling maker Premier Foods expects profit at top end of market view

Published by Uma Rajagopal

Posted on July 20, 2023

1 min read

· Last updated: February 1, 2026

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Illustration of Premier Foods products, including Mr Kipling cakes and OXO cubes - Global Banking & Finance Review
An illustration showcasing Premier Foods products like Mr Kipling cakes and OXO cubes, reflecting the company's positive sales outlook and market growth as reported in their latest financial forecast.
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Mr Kipling maker Premier Foods expects profit at top end of market view (Reuters) -Premier Foods on Thursday forecast full-year profit at the top end of market expectations after the company reported higher sales for the first quarter. A slight cooling in British food inflation brought relief to cash-strapped consumers, with companies like Premier capping […]

Mr Kipling maker Premier Foods expects profit at top end of market view

(Reuters) -Premier Foods on Thursday forecast full-year profit at the top end of market expectations after the company reported higher sales for the first quarter.

A slight cooling in British food inflation brought relief to cash-strapped consumers, with companies like Premier capping further price hikes for the year.

“Our sales performance was broad based, supported by ongoing brand investment, new product development such as Mr Kipling Brownie Bites and strong in-store activation,” CEO Alex Whitehouse said in a statement.

The maker of Mr Kipling cakes and OXO cubes said sales in the first quarter saw a growth of 21.1% and it gained further grocery market share of 94 basis points.

Analysts on average had expected trading profit for the year at 163.7 million pounds, according to a company-compiled consensus.

(Reporting by Radhika Anilkumar in Bengaluru; Editing by Subhranshu Sahu and Nivedita Bhattacharjee)

Frequently Asked Questions

What is profit?
Profit is the financial gain obtained when the revenue generated from business activities exceeds the expenses, costs, and taxes associated with those activities.
What is inflation?
Inflation is the rate at which the general level of prices for goods and services rises, eroding purchasing power. It is typically measured as an annual percentage increase.
What is market share?
Market share is the portion of a market controlled by a particular company or product, expressed as a percentage of total sales in that market.
What is brand investment?
Brand investment refers to the financial resources allocated to enhance a brand's visibility, reputation, and market presence, often through marketing and advertising efforts.
What is grocery market share?
Grocery market share is the percentage of total grocery sales that a specific retailer or brand captures within a defined market or region.

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