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Navigation firm TomTom to cut jobs as it automates mapmaking

Published by Wanda Rich

Posted on June 1, 2022

2 min read

· Last updated: February 6, 2026

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TomTom vehicle with mapping equipment in Eindhoven, reflecting automation in mapmaking - Global Banking & Finance Review
The image features a TomTom vehicle equipped with advanced mapping technology in Eindhoven, highlighting the company's shift towards automation in mapmaking. This change is linked to job cuts affecting hundreds of employees as TomTom seeks to improve efficiency and map quality.
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(Reuters) – TomTom will slash hundreds of jobs due to improvements it has made in automating its mapmaking activities, the Dutch digital navigation company said on Wednesday, adding that the cuts would amount to around a tenth of its global workforce. “Regrettably, this will have an intended impact on approximately 500 employees in our Maps […]

(Reuters) – TomTom will slash hundreds of jobs due to improvements it has made in automating its mapmaking activities, the Dutch digital navigation company said on Wednesday, adding that the cuts would amount to around a tenth of its global workforce.

“Regrettably, this will have an intended impact on approximately 500 employees in our Maps unit,” the company said in a statement. “The full assessment of the financial implications of the reset of the Maps unit is ongoing.”

ING analyst Marc Hesselink estimated that the cuts would hit relatively lower-paid workers, adding that savings and restructuring charges for the company should balance out around 30 million euros ($32 million) each.

“Over recent years TomTom has been working towards the holy grail of a fully automated map-making process,” Hesselink said in a research note, adding that an investment drive launched this year appears to have been successful.

Chief Executive Harold Goddijn said higher levels of automation would build better, broader maps enabling it to address a wider market across its carmaker and tech customers.

TomTom shares rose slightly in Amsterdam during morning trade, but the stock has lost more than a quarter of its value since the start of the coronavirus pandemic.

The company, whose clients range from Volkswagen and Renault to and Microsoft, has been hit by pandemic-caused supply chain shortages which forced automakers around the globe to slash production.

It had reaffirmed its cash and sales forecasts in April, when it said it had seen limited immediate effects from Russia’s war in Ukraine as some factories belonging to carmakers and suppliers in the country remained in operation.

TomTom said it would provide an update as it announces its quarterly financial results on July 15.

($1 = 0.9332 euros)

(Reporting by Sarah Morland; Editing by Christopher Cushing, Kenneth Maxwell and Emelia Sithole-Matarise)

Frequently Asked Questions

What is automation?
Automation refers to the use of technology to perform tasks without human intervention, increasing efficiency and reducing the need for manual labor.
What is a workforce reduction?
A workforce reduction is a process where a company reduces the number of employees, often due to financial constraints or changes in business strategy.
What is financial restructuring?
Financial restructuring involves reorganizing a company's financial setup to improve its stability and efficiency, often in response to economic challenges.
What is market performance?
Market performance refers to how well a company's stock performs in the financial market, often measured by stock price changes and investor sentiment.

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