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Nordic insurer Tryg says long-haul travel more popular than pre-pandemic

Published by Wanda Rich

Posted on July 12, 2022

2 min read

· Last updated: February 5, 2026

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Travellers at Copenhagen Airport Kastrup showcasing increased long-haul travel popularity - Global Banking & Finance Review
The image captures travelers at Copenhagen Airport Kastrup, reflecting the growing trend of long-haul travel among Danes post-pandemic. This surge in travel interest aligns with Tryg's report on increased long-distance trips and higher travel insurance claims.
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By Nikolaj Skydsgaard COPENHAGEN (Reuters) – Long-haul travel is back among Danes and even more popular than before the COVID-19 pandemic, as pent-up wanderlust increasingly drives them to venture outside Europe’s borders, Scandinavia’s largest insurer Tryg said on Tuesday. “Whereas last year we travelled a little less, and when we travelled, it was mostly in […]

By Nikolaj Skydsgaard

COPENHAGEN (Reuters) – Long-haul travel is back among Danes and even more popular than before the COVID-19 pandemic, as pent-up wanderlust increasingly drives them to venture outside Europe’s borders, Scandinavia’s largest insurer Tryg said on Tuesday.

“Whereas last year we travelled a little less, and when we travelled, it was mostly in Europe, there have been many more trips to Thailand or the United States, to far-away destinations,” Tryg’s Chief Executive Morten Huebbe told Reuters.

In the last quarter Nordic households opted for fewer but longer and more expensive trips, as opposed to more frequent but less expensive travel activity in previous years, the firm said in its earnings report published on Tuesday.

Tryg posted a second-quarter technical result – a measure of profits in the core business, excluding investments – of 1.9 billion Danish crowns ($256.15 million), 3% above estimates, and kept its guidance unchanged. Shares were up 2.3% at 0909 GMT.

Travel insurance claims tripled year-on-year in the quarter, Huebbe said, adding that data from claims showed long-haul travel seems to be even more popular now than prior to the start of the COVID-19 pandemic in early 2020.

That is also evident in higher prices on the travel insurance claims, which on average are above 2018 and 2019 levels, Tryg said, primarily driven by an increase in coverage of travel injuries and patient transport.

“Many customers tell us that they have splurged on a luxury vacation because they haven’t spent money on travel during the pandemic,” Tryg’s director of travel claims Janus Egelund Larsen said.

“It is now the time to embark on the long-distance journeys and the larger family journeys that have been postponed due to COVID,” Larsen added.

(Reporting by Nikolaj Skydsgaard; Editing by Jan Harvey)

Frequently Asked Questions

What is pent-up demand?
Pent-up demand refers to consumer desire to purchase goods or services that has been delayed or suppressed, often due to external factors like economic downturns or pandemics.
What is a technical result in finance?
A technical result in finance typically refers to a measure of profitability from core business operations, excluding external factors like investments or market fluctuations.
What are long-haul trips?
Long-haul trips are journeys that cover significant distances, typically involving international travel to destinations that are far from the traveler's home country.
What is consumer perception?
Consumer perception is the way consumers view and interpret a brand or product based on their experiences, beliefs, and attitudes, which can influence their purchasing decisions.

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