North America, Middle East, & Mediterranean Tahini Market Seeking Excellent Growth

Tahini is condiment prepared from toasted ground hulled sesame and is widely used across the Middle East, Eastern Mediterranean, and the South Caucasus cuisines. They are also in a variety of breakfast foods, dietary supplements, and salads.

Statistics:

The North America, Middle East & Mediterranean Tahini Market was accounted for US$ 1,406.4 Mn in terms of value by the end of 2019.

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Drivers:

Driver 1

The increasing popularity of Mediterranean cuisine coupled with the growing adoption of western culture is predominantly fueling the growth of North America, the Middle East & Mediterranean Tahini market. Availability of variety in Tahini flavors such as wild oregano and roasted garlic herb which can be used across a variety of dishes in North America and the Middle East & Mediterranean region is further expected to augment the market growth.

Driver 2

Growing demand for Middle Eastern cuisine and rising consumption of traditional Arabic flavors and value-added tahini products across countries such as Canada, Mexico, the U.S., Brazil, Spain, China, and India, is fueling the market growth. Moreover, products such as tahini pastes and hummus are gaining popularity in the North America region which is further projected to foster the growth of North America, Middle East & Mediterranean Tahini market.

Market Opportunities

Opportunity 1

The growing use of Tahini products in confectioneries and bakeries is expected to bring new opportunities to the market of North America, Middle East & Mediterranean Tahini. Moreover, the advent of gluten-free, vegan, non-GMO, and Kosher, without any artificial preservative is further projected to accelerate the market growth of North America, Middle East & Mediterranean Tahini over the forecast timeframe.

Opportunity 2

Various manufacturers are adopting marketing strategies to promote their products and reach target customers. This is expected to serve major growth opportunities to the market of North America, Middle East & Mediterranean Tahini. The growing popularity of the sauces & dips due to its wide application is expected to foster market growth. Moreover, growing demand for paste and spreads which can be consumed easily and have potential health benefits is also anticipated to propel the market growth.

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Market Trends/Key Takeaways

Trend 1

Shifting preferences of the consumers towards on-the-go snacking food products is one of the major trends in the market. This trend is expected to augment the market growth. For instance, in Feburary 2018, Soom launched single-serve squeeze packs! It is ideal for quick breakfasts and is available in chocolate sweet halva spread. Thus, growing demand for an on-the-go snacking food product is projected to foster the market growth of North America, Middle East & Mediterranean Tahini.

Trend 2

Changing eating habits coupled with the increasing disposable income of the consumers is expected to foster the market growth of North America, Middle East & Mediterranean Tahini. The presence of a large number of domestic as well as international players and rising adoption of various business growth strategies by these players is further anticipated to augment the market growth over the forecast period.

Competitive Section:

Company Names 

1. Dipasa
2. Sunshine International Foods, Inc.
3. Kevala International LLC
4. Premier Organics

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