Finance

Rumble to buy German AI firm Northern Data for about $767 million, shares soar

Published by Global Banking & Finance Review

Posted on November 10, 2025

2 min read

· Last updated: January 21, 2026

Add as preferred source on Google
K+S revenue report highlights Q2 revenue miss and sales volume drop - Global Banking & Finance Review
Image illustrating K+S's Q2 financial report, showing a decline in revenue and sales volume due to logistical challenges. Relevant to banking and finance news.
Global Banking & Finance Awards 2026 — Call for Entries

(Reuters) -Video platform Rumble, which hosts President Donald Trump's social media platform Truth Social, is buying German AI cloud company Northern Data in a roughly $767 million all-stock deal,

Rumble Acquires German AI Firm Northern Data for $767 Million

Rumble's Strategic Acquisition of Northern Data

(Reuters) -Video platform Rumble, which hosts U.S. President Donald Trump's social media platform Truth Social, said in a statement on Monday it is acquiring German AI cloud company Northern Data in an all-stock deal valued at roughly $767 million.

Details of the Acquisition Deal

Rumble's shares surged more than 25% in premarket trading.  

Market Reaction and Shareholder Impact

Northern Data's shareholders will receive 2.0281 newly issued Class A shares of Rumble for each share they hold - a 12.99% discount to Northern Data's close on Friday.

Future Prospects for Rumble and Northern Data

Rumble had made an offer in August to acquire Northern Data, seeking control of the German company's Taiga business and its large-scale data center arm, Ardent. At that time, Rumble had put forth an offer of 2.319 shares for each Northern Data share.

The current deal with Rumble includes a $150 million GPU-leasing agreement with cryptocurrency group Tether, which currently owns 48% of Rumble, according to data compiled by LSEG, as well as $200 million in tax liability support from Rumble.

Rumble will also acquire 22,400 Nvidia graphics processing units on deal completion.

Tether, which invested $775 million in the video platform in December 2024, also agreed to become an anchor customer of the combined group.

Northern Data's shareholders will own 30.4% of Rumble following the deal's completion, which is expected in the second quarter of 2026. The cloud firm will delist itself after the deal closes.

Northern Data withdrew its annual forecast in October as it evaluated potential strategic transactions and the GPU market's pricing dynamics.

Northern Data said it will pay $200 million cash to its shareholders if it manages to sell its Corpus Christi data center before the deal closes.

(Reporting by Rishabh Jaiswal in Bengaluru; Editing by Sherry Jacob-Phillips, Mrigank Dhaniwala and Pooja Desai)

Key Takeaways

  • Rumble acquires Northern Data for $767 million in an all-stock deal.
  • Rumble's shares surged over 25% in premarket trading.
  • Northern Data shareholders to receive 2.0281 Rumble shares each.
  • Tether to become an anchor customer of the combined group.
  • Northern Data to delist after the deal's completion in 2026.

Frequently Asked Questions

What is an acquisition?
An acquisition is a corporate action in which one company purchases most or all of another company's shares to gain control of that company.
What is an all-stock deal?
An all-stock deal is a type of acquisition where the purchasing company uses its own stock as the currency to pay for the acquisition instead of cash.
What are Nvidia graphics processing units?
Nvidia graphics processing units (GPUs) are powerful hardware components used primarily for rendering graphics in computers, but they are also utilized in data centers for tasks like artificial intelligence and machine learning.
What is a tax liability?
A tax liability is the total amount of tax that an individual or business is legally obligated to pay to a tax authority.

Tags

Related Articles

More from Finance

Explore more articles in the Finance category