Finance

Pernod CFO says talks with Brown-Forman are "ongoing"

Published by Global Banking & Finance Review

Posted on April 16, 2026

1 min read

· Last updated: April 16, 2026

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Pernod CFO says talks with Brown-Forman are "ongoing"
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PARIS, April 16 (Reuters) - Pernod Ricard's talks to merge with U.S. rival Brown-Forman are continuing, Pernod Ricard's finance chief said on Thursday. Helene de Tissot told a conference call with

Pernod Ricard CFO Confirms Ongoing Merger Talks with Brown-Forman

Merger Developments and Market Context

Pernod Ricard's Ongoing Negotiations

PARIS, April 16 (Reuters) - Pernod Ricard's talks to merge with U.S. rival Brown-Forman are continuing, Pernod Ricard's finance chief said on Thursday.

Official Statement from Pernod Ricard CFO

Helene de Tissot told a conference call with analysts that talks are "ongoing", adding the company does not intend to communicate further.

Competing Bid from Sazerac

Sazerac's Offer Details

U.S. spirits group Sazerac has also offered to buy Brown-Forman for about $15 billion, a source familiar with the matter said on Wednesday, complicating Pernod Ricard's attempt to merge with the Jack Daniel's maker.    

Industry Impact and Next Steps

Reporting and Editing Credits

(Reporting by Dominique Vidalon. Editing by Dominique Patton)

Key Takeaways

  • Pernod Ricard and Brown‑Forman are in ongoing discussions toward a potential ‘merger of equals’ aiming to create a global spirits leader (morningstar.com)
  • Pernod Ricard’s CFO stated on April 16 that the talks are continuing but the company does not plan further updates until resolved (morningstar.com)
  • U.S. rival Sazerac has made a $15 billion offer to buy Brown‑Forman, intensifying the contest around Brown‑Forman’s future (shankennewsdaily.com)

References

Frequently Asked Questions

Are Pernod Ricard and Brown-Forman still in merger talks?
Yes, Pernod Ricard's CFO confirmed that talks with Brown-Forman regarding a potential merger are ongoing.
Who is competing to acquire Brown-Forman?
U.S. spirits group Sazerac has also made an offer to buy Brown-Forman, reportedly around $15 billion.
Has Pernod Ricard provided further comments on the merger?
Pernod Ricard stated that it does not intend to communicate further about the merger discussions at this time.
What challenges does Pernod Ricard face in merging with Brown-Forman?
The competing offer from Sazerac complicates Pernod Ricard's ongoing merger attempt with Brown-Forman.

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