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Primark names Eoin Tonge permanent CEO as possible spin-off looms

Published by Global Banking & Finance Review

Posted on March 5, 2026

1 min read

· Last updated: April 2, 2026

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Primark names Eoin Tonge permanent CEO as possible spin-off looms
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March 5 (Reuters) - Britain's Primark named interim CEO Eoin Tonge as its permanent boss on Thursday, even as parent Associated British Foods explores a separation of the fashion chain. (Reporting by

Primark Appoints Eoin Tonge as CEO as Parent Company Considers Spin-Off

Primark CEO Appointment and Corporate Strategy

Permanent Appointment of Eoin Tonge

March 5 (Reuters) - Britain's Primark named interim CEO Eoin Tonge as its permanent boss on Thursday, even as parent Associated British Foods explores a separation of the fashion chain.

Background on Leadership Transition

Parent Company’s Strategic Considerations

(Reporting by Prerna Bedi and Shashwat Awasthi in Bengaluru; Editing by Subhranshu Sahu)

Key Takeaways

  • Eoin Tonge, previously ABF’s finance director and interim Primark CEO since March 31, 2025, has been confirmed as permanent CEO of Primark. (theindustry.fashion)
  • Associated British Foods is reviewing whether to separate Primark from its food divisions to enhance strategic clarity and shareholder value, with the process guided by Rothschild & Co and in consultation with its major shareholder. (grocerygazette.co.uk)
  • Primark remains ABF’s most profitable segment—accounting for roughly half of group profits and seeing modest growth—while ABF’s broader group profits have slipped, underscoring pressure to restructure. (cincodias.elpais.com)

References

Frequently Asked Questions

Who was named permanent CEO of Primark?
Eoin Tonge has been named the permanent CEO of Primark.
What is Primark's parent company considering?
Associated British Foods, Primark's parent company, is exploring a possible separation or spin-off of the fashion chain.
When was Eoin Tonge appointed as permanent CEO?
Eoin Tonge was named permanent CEO on Thursday, March 5.
Who reported on the Primark CEO appointment?
The report was authored by Prerna Bedi and Shashwat Awasthi, with editing by Subhranshu Sahu.

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