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ProSiebenSat.1 Media cuts upper end of annual profit guidance

Published by Global Banking & Finance Review

Posted on November 12, 2025

2 min read

· Last updated: January 21, 2026

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ProSiebenSat.1 Media cuts upper end of annual profit guidance
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(Reuters) -German media group ProSiebenSat.1 cut the upper end of its annual profit guidance on Wednesday, as it reported a fall in adjusted core profit for the third quarter on weak TV advertising

ProSiebenSat.1 Lowers Annual Profit Forecast Amid Advertising Decline

ProSiebenSat.1 Adjusts Profit Forecast

(Reuters) -German media group ProSiebenSat.1 cut the upper end of its annual profit guidance on Wednesday, as it reported a fall in adjusted core profit for the third quarter on weak TV advertising sales.

The group said it now expected adjusted earnings before interest, tax, depreciation and amortization (EBITDA) to be between 420 million euros and 450 million euros ($490 million-$525 million) this year, compared to its previous target of 420 million euros to 470 million euros.

The company had cut its outlook for 2025 in September, citing economic uncertainty in German-speaking markets.

Impact of TV Advertising Decline

Third-quarter EBITDA amounted to 76 million euros, down from 104 million euros the prior year but in line with analysts' estimates in a company provided poll.

Comparison Website Sale Effects

Earnings were hit by a drop in sales in the "highly profitable but economically sensitive" TV advertising business, the company said in a statement, noting a "reluctance to invest in advertising."

The sale of comparison website Verivox earlier in the year also weighed on earnings, it said.

($1 = 0.8575 euros)

(Reporting by Linda Pasquini and Bernadette Hogg, editing by Thomas Seythal, Elaine Hardcastle)

Key Takeaways

  • ProSiebenSat.1 cuts upper end of profit guidance.
  • Weak TV advertising sales impact earnings.
  • EBITDA forecast adjusted to €420-450 million.
  • Economic uncertainty affects German markets.
  • Sale of Verivox impacts financial results.

Frequently Asked Questions

What is EBITDA?
EBITDA stands for Earnings Before Interest, Taxes, Depreciation, and Amortization. It is a financial metric used to evaluate a company's operating performance by focusing on earnings derived from core operations.
What is TV advertising?
TV advertising refers to the practice of promoting products or services through television broadcasts. It is a key revenue source for media companies but can be sensitive to economic conditions.
What is adjusted core profit?
Adjusted core profit is a measure of a company's profitability that excludes certain non-recurring items, providing a clearer picture of ongoing operational performance.
What is economic uncertainty?
Economic uncertainty refers to the unpredictability regarding the future state of the economy, which can affect business decisions, consumer behavior, and investment strategies.

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