April 21 (Reuters) - German broadcaster ProSiebenSat.1 said on Tuesday it had sold its North American business focused on content creators and podcasts, operated under the brand Studio71 US, to U.S.
ProSiebenSat.1 Divests Studio71 US, Revises Revenue Forecast After Fixated Deal
ProSiebenSat.1's Strategic Sale of Studio71 US and Financial Outlook
Studio71 US Acquisition Details
April 21 (Reuters) - German broadcaster ProSiebenSat.1 said on Tuesday it had sold its North American business focused on content creators and podcasts, operated under the brand Studio71 US, to U.S. digital content firm Fixated.
Financial Terms and Scope of the Deal
• Parties agreed not to disclose the financial details of the deal, which was closed on Monday.
• The sale comprises U.S. brand Studio71 and all its subsidiaries.
Impact on ProSiebenSat.1's Revenue Forecast
Revised Revenue Expectations
• As a result, ProSieben now expects a moderate decline in group revenue in 2026, compared with a previously forecast slight decline.
Studio71's Business Operations
North American and German-Speaking Markets
• Studio71 US, which had been part of ProSieben since 2015, operates an extensive content creator network and podcast business in North America.
• Studio71's operationally independent business in German-speaking countries remains part of the ProSiebenSat.1 Group.
Strategic Refocus Following MFE Takeover
Entertainment Operations and Divestments
• After a takeover by Italy's MFE in autumn 2025, the broadcaster has sharpened its focus on entertainment operations and offloaded several non-core businesses.
Reporting Credits
(Reporting by Klaus Lauer, writing by Emanuele Berro and Cian Muenster, editing by Miranda Murray)
