Finance

Emerging markets propel Durex maker Reckitt past sales expectations

Published by Global Banking & Finance Review

Posted on October 22, 2025

2 min read

· Last updated: January 21, 2026

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Emerging markets propel Durex maker Reckitt past sales expectations
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(Reuters) -Consumer goods company Reckitt beat third-quarter like-for-like net sales growth expectations on Wednesday, helped by strength in emerging markets and return to growth in Europe and North

Reckitt Surpasses Sales Projections Driven by Emerging Markets Growth

Reckitt's Performance Overview

(Reuters) -Consumer goods group Reckitt beat expectations for third-quarter like-for-like net sales growth on Wednesday, boosted by strength in emerging markets, which marked a bright spot for a sector weighed down by broader pressures.

Sales Growth in Emerging Markets

Reckitt has narrowed its focus to core brands and is cutting costs to increase margins under CEO Kris Licht as the sector contends with fragile consumer sentiment and pressure from private-label competitors. 

Impact of Core Brand Focus

The maker of Durex condoms and Lysol cleaning products reported total group like-for-like net revenue growth of 7% for the quarter ended September 30, compared with analysts' average forecast of 6.4% in a company-compiled poll. 

Future Revenue Guidance

KEEPS FULL-YEAR REVENUE GUIDANCE

While rivals Unilever and P&G have yet to report results, Nestle, the world's largest packaged food company, announced plans earlier this month to cut 16,000 jobs, underscoring challenges the industry faces.

Reckitt, however, maintained its 2025 guidance for like-for-like net revenue growth of above 4% for its core business, which excludes Essential Home and Mead Johnson, and 3% to 4% for the group overall.

"These results reflect sequential volume improvements and the strength of our Powerbrands," Licht said in a statement. 

Like-for-like revenue at Reckitt's core business, home to brands including Strepsils throat lozenges and Dettol handwash, rose 6.7% in the quarter, compared with 5.5% expected in the poll.

That was helped by stronger than expected like-for-like sales growth of 15.5% in emerging markets, which offset softer growth in other regions. Emerging markets accounted for about 42% of core Reckitt net revenues in the quarter.

"Its improving track record of delivery and attractive growth in the Consumer Staples context should be well-received," RBC Capital Markets analysts said.

Reckitt also said it continued to expect to complete the sale of its Essential Home business by the year-end.

(Reporting by Yadarisa Shabong and Pushkala Aripaka in Bengaluru. Editing by Rashmi Aich and Mark Potter)

Key Takeaways

  • Reckitt's Q3 sales growth driven by emerging markets.
  • Core brand focus and cost-cutting boost margins.
  • Reckitt maintains full-year revenue guidance.
  • Emerging markets account for 42% of core revenues.
  • Reckitt plans to sell Essential Home business by year-end.

Frequently Asked Questions

What are emerging markets?
Emerging markets are economies that are in the process of rapid growth and industrialization, often characterized by increasing investment opportunities and improving infrastructure.
What is sales growth?
Sales growth refers to the increase in sales revenue over a specific period, indicating a company's ability to expand its market presence and attract customers.
What is a consumer goods company?
A consumer goods company produces products that are sold directly to consumers, including items like food, beverages, clothing, and household products.
What is like-for-like sales growth?
Like-for-like sales growth measures the revenue growth of stores or businesses that have been open for a specific period, excluding new openings or closures.

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