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Rightmove plans to expand non-core businesses; shares fall on customer outlook

Published by Uma Rajagopal

Posted on March 1, 2024

2 min read

· Last updated: January 30, 2026

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Rightmove logo with a backdrop of UK housing market trends - Global Banking & Finance Review
The image features the Rightmove logo, highlighting the company's recent announcement about cutting its 2024 revenue per advertiser forecast due to tough market conditions. This reflects ongoing challenges in the UK's housing market, particularly high mortgage rates and tight lettings availability.
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Rightmove plans to expand non-core businesses; shares fall on customer outlook By Aby Jose Koilparambil (Reuters) -Property portal Rightmove plans to grow its non-core businesses, such as commercial real estate, as the group forecast a drop in 2024 customer numbers, sending its shares down sharply. The company, which charges estate agents and homebuilders a fee […]

Rightmove plans to expand non-core businesses; shares fall on customer outlook

By Aby Jose Koilparambil

(Reuters) -Property portal Rightmove plans to grow its non-core businesses, such as commercial real estate, as the group forecast a drop in 2024 customer numbers, sending its shares down sharply.

The company, which charges estate agents and homebuilders a fee to list their properties on its website, aims to expand the non-core businesses, which also include mortgage services, over the next five years, its CEO said.

Analysts at Jefferies said Rightmove’s forecast for falls in customer numbers was a “negative surprise.”

“The results confirm what the market probably already appreciated: Rightmove is a business in a period of transition, as its core business faces increased competition and heightened macro pressures,” they said.

Shares in the UK’s largest property website company, were down about 5% by 0900 GMT.

“Over the next five years, we are looking at a little bit of a rebalance amid continued good growth and product innovation in core (business),” CEO Johan Svanstrom told Reuters. “And we think that growth is going to be faster in the strategic growth areas where we are looking at a split like 75%-25% in the medium term.”

Rightmove’s core business, which also generates revenue through advertising, currently accounts for about 90% of overall revenue.

The company forecast a 7%-9% revenue growth this year, as customers upgraded packages and increased use of digital products.

Rightmove said its average revenue per advertiser (ARPA) – a key measure for the company – rose 9% to 1,431 pounds ($1,807.6) per month in 2023, and it expects ARPA growth of 100 pounds-110 pounds in 2024.

Rightmove reported a 7% rise in 2023 operating profit to 258 million pounds, in line with market expectations.

($1 = 0.7916 pounds)

(Reporting by Aby Jose Koilparambil in Bengaluru; Editing by Sherry Jacob-Phillips and Jane Merriman)

Frequently Asked Questions

What is a property portal?
A property portal is an online platform that allows users to search for real estate listings, including residential and commercial properties, and connect with estate agents and homebuilders.
What is revenue growth?
Revenue growth refers to the increase in a company's sales or income over a specific period, often expressed as a percentage. It indicates the company's ability to expand its business and generate more income.
What is average revenue per advertiser (ARPA)?
Average revenue per advertiser (ARPA) is a key performance metric that measures the average income generated from each advertiser over a specific period, helping businesses assess their advertising effectiveness.
What are non-core businesses?
Non-core businesses are segments or operations that are not central to a company's primary business model. Companies may choose to expand into these areas for diversification and growth opportunities.
What is mortgage service?
Mortgage service refers to the management and administration of mortgage loans, including payment processing, customer service, and handling loan modifications or collections.

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