Investing

Rising investor gold demand offsets lower jewellery buying in Q3, says industry body

Published by Uma Rajagopal

Posted on October 30, 2024

3 min read

· Last updated: January 29, 2026

Add as preferred source on Google
Gold bars and coins representing rising investor demand in finance - Global Banking & Finance Review
This image illustrates gold bars and coins, highlighting the rising investor demand for gold as reported by the World Gold Council. Despite a decline in jewellery consumption in Q3 2023, overall gold demand remains strong, driven by investment interest.
Global Banking & Finance Awards 2026 — Call for Entries

By Polina Devitt LONDON (Reuters) – Global gold demand excluding over-the-counter (OTC) trading was steady year-on-year at 1,176.5 metric tons in the third quarter as higher investment activity offset reduced jewellery consumption, the World Gold Council (WGC) said on Wednesday. Spot gold prices are up 34% so far this year, heading for the highest annual […]

By Polina Devitt

LONDON (Reuters) – Global gold demand excluding over-the-counter (OTC) trading was steady year-on-year at 1,176.5 metric tons in the third quarter as higher investment activity offset reduced jewellery consumption, the World Gold Council (WGC) said on Wednesday.

Spot gold prices are up 34% so far this year, heading for the highest annual growth since 1979, due to uncertainty surrounding next week’s U.S. presidential election, lower interest rates , geopolitical risks and portfolio diversification. Gold hit a record of $2,771.61 per ounce on Tuesday.

Resurgent professional flows combined with solid bar and coin investment will offset weaker consumer demand and slower central bank buying” for gold in 2024, the WGC, an industry body whose members are global gold miners, said in a quarterly report.

Total demand for gold, including opaque OTC trading, rose 5% to 1,313 tons, a record for a third quarter, the WGC said. It estimates the OTC flows – investment from institutional, high-net-worth investors and family offices – at 136.5 tons in July-September, up 97%.

Physically-backed gold exchange traded funds (ETFs) saw the first positive quarter since the first quarter of 2022 with inflows of 95 tons, while bar and coin investment fell 9%.

Gold jewellery consumption, the biggest category of physical demand, fell by 12% in the third quarter despite strong growth in major import market India, while global central banks, which actively bought gold in 2022-2023, reduced purchases by 49%.

On the supply side, mine production increased by 6% to reach a third-quarter record, and recycling rose by 11%.

Gold supply and demand by WGC*:

Q3’23 Q2’24 Q3’24 Q3

change

y/y (%)

Supply

Mine production 935.7 907.0 989.8 6

Net producer hedging 23.8 8.5 0.2 -99

Recycled gold 290.1 336.4 323.0 11

Total supply 1,249.6 1,251.9 1,313.0 5

Demand

Jewellery fabrication: 582.2 408.2 543.3 -7

– Jewellery consumption 520.0 390.9 458.6 -12

– Jewellery inventory 62.1 17.2 84.6 36

Technology : 77.3 80.2 83.0 7

– Electronics 63.3 66.9 69.0 9

– Other industrial 11.7 11.1 11.8 1

– Dentistry 2.3 2.3 2.2 -4

Investment: 156.8 266.1 364.1 132

– Total bar and coin: 295.9 273.2 269.4 -9

of which bars 207.7 198.4 198.4 -4

of which official coins 54.3 49.6 31.3 -42

of which medals 34.0 25.3 39.8 17

– ETFs/similar products -139.1 -7.1 94.6 –

Central banks, other inst. 363.9 202.2 186.2 -49

Gold demand 1,180.2 956.7 1,176.5 0

OTC and other 69.4 295.2 136.5 97

Total demand 1,249.6 1,251.9 1,313.0 5

LBMA gold price ($/oz) 1,928.5 2,338.2 2,474.3 28

*Source: ICE Benchmark Administration, Metals Focus, World Gold Council.

(Reporting by Polina Devitt; editing by Barbara Lewis)

Frequently Asked Questions

What is gold demand?
Gold demand refers to the total quantity of gold purchased by consumers, investors, and central banks within a specific period. It includes jewelry, investment products, and industrial uses.
What are exchange-traded funds (ETFs)?
Exchange-traded funds (ETFs) are investment funds that are traded on stock exchanges, similar to stocks. They typically hold a diversified portfolio of assets and allow investors to buy shares in a fund that tracks an index.
What is jewelry consumption?
Jewelry consumption refers to the total amount of gold used in the production of jewelry. It is a significant component of overall gold demand and can fluctuate based on consumer preferences and economic conditions.
What is portfolio diversification?
Portfolio diversification is an investment strategy that involves spreading investments across various assets to reduce risk. By diversifying, investors can minimize the impact of poor performance in any single investment.
What is central bank buying?
Central bank buying refers to the purchase of gold or other assets by a country's central bank as part of its monetary policy. This can influence gold prices and overall market stability.

Tags

Related Articles

More from Investing

Explore more articles in the Investing category