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RTL offers remedies for Sky Deutschland acquisition, EU regulators say

Published by Global Banking & Finance Review

Posted on March 30, 2026

2 min read

· Last updated: April 1, 2026

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BRUSSELS, March 30 (Reuters) - European broadcaster RTL has offered remedies to address competition concerns over its Sky Deutschland acquisition, EU antitrust regulators said on Monday, a move likely

RTL offers concessions in push for speedy approval of Sky Deutschland deal

RTL's Acquisition of Sky Deutschland: Competition and Regulatory Considerations

By Foo Yun Chee

Background of the Acquisition

BRUSSELS, March 30 (Reuters) - European broadcaster RTL has offered to address competition concerns over its Sky Deutschland acquisition, EU antitrust regulators said on Monday, seeking early approval for the deal.

Strategic Importance of the Deal

The deal would help RTL, which is majority-owned by German media group Bertelsmann, to compete with U.S. heavyweights Netflix, Disney and Amazon Prime in Germany. Sources told Reuters last week that RTL was poised to offer concessions.

Access to Premium Sports and Streaming Rights

Acquiring Sky Deutschland would give RTL local access to Sky's premium sports rights, including Bundesliga and Premier League soccer as well as Formula 1 motor racing. It would also provide access to Sky's WOW streaming service.

Regulatory Response and Commitments

"We can confirm that the parties have submitted commitments. The provisional deadline for the Commission to take a decision is now April 22," a European Commission spokesperson said in an email without disclosing details of the remedies.

Reuters was unable to reach an RTL spokesperson for immediate comment.

Potential Concessions to Address Competition Concerns

A possible concession to address competition concerns could be an offer by RTL to outsource advertising sales to third parties, people with direct knowledge of the matter told Reuters last week.

RTL's Media Presence in Europe

RTL has 52 TV channels, six streaming services and 40 radio stations in Germany, France, Hungary and Luxembourg.

(Reporting by Foo Yun Chee, additional reporting by Klaus Lauer in Berlin; editing by Sharon Singleton and David Goodman)

Key Takeaways

  • RTL has offered remedies to allay antitrust concerns, potentially by outsourcing ad sales to third parties (lemonde.fr).
  • The €150 million acquisition—plus a possible €377 million earn-out—is aimed at creating a streaming and sports powerhouse in the DACH region, combining RTL+, Sky, and WOW with 11.5 million subscribers (lemonde.fr).
  • Regulatory timelines: the European Commission initiated review after notification on 27 February 2026, opened a feedback period in early March, and now faces a provisional decision deadline of 22 April 2026 (eur-lex.europa.eu)

References

Frequently Asked Questions

What remedies has RTL offered regarding the Sky Deutschland acquisition?
RTL has offered remedies to address competition concerns raised by EU regulators over its Sky Deutschland acquisition, likely involving commitments such as outsourcing advertising sales.
When is the deadline for the EU Commission to make a decision on the deal?
The provisional deadline for the European Commission to make a decision on the RTL and Sky Deutschland acquisition is April 22, 2026.
What competition concerns are associated with RTL's acquisition of Sky Deutschland?
The main concern is that the merger could reduce market competition, particularly in advertising sales, which may lead to commitments from RTL to work with third parties.
Who confirmed that RTL submitted commitments to the EU regulators?
A European Commission spokesperson confirmed via email that RTL and the parties involved have submitted commitments.
What possible concession could RTL make to address antitrust concerns?
A likely concession involves RTL offering to outsource advertising sales to third parties to mitigate competition concerns.

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