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Samsung agrees to acquire British startup Oxford Semantic for AI

Published by Uma Rajagopal

Posted on July 18, 2024

1 min read

· Last updated: January 30, 2026

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Featured image depicting Samsung's logo alongside graphics representing AI technology, highlighting the company's acquisition of Oxford Semantic Technologies, a British startup focused on knowledge graph technology for AI applications.
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SEOUL (Reuters) – Samsung Electronics said on Thursday it agreed to acquire Oxford Semantic Technologies, a British startup specialising in technology that can be used for more sophisticated artificial intelligence (AI) applications. Samsung did not disclose the value of the deal. Oxford Semantic Technologies specialises in knowledge graph technology, which stores information as an interconnected […]

SEOUL (Reuters) – Samsung Electronics said on Thursday it agreed to acquire Oxford Semantic Technologies, a British startup specialising in technology that can be used for more sophisticated artificial intelligence (AI) applications.

Samsung did not disclose the value of the deal.

Oxford Semantic Technologies specialises in knowledge graph technology, which stores information as an interconnected web of related ideas and mirrors the human reasoning process, and can be used to better personalise AI applications such as on-device AI on Samsung phones, Samsung said in a statement.

(Reporting by Joyce Lee; Editing by Himani Sarkar)

Frequently Asked Questions

What is artificial intelligence?
Artificial intelligence (AI) refers to the simulation of human intelligence in machines designed to think and act like humans. AI applications include machine learning, natural language processing, and robotics.
What is a knowledge graph?
A knowledge graph is a structured representation of information that connects various concepts and entities, allowing for enhanced data retrieval and personalization in applications, particularly in AI.
What is a startup?
A startup is a newly established business, often in the early stages of development, typically focused on innovative products or services and aiming for rapid growth.

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