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Santander creates two new global businesses for retail, consumer areas

Published by Uma Rajagopal

Posted on September 19, 2023

2 min read

· Last updated: January 31, 2026

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Santander Bank logo representing new global businesses in retail and consumer sectors - Global Banking & Finance Review
This image features the Santander Bank logo, highlighting the bank's new global business units for retail and consumer activities. The restructuring aims to enhance performance and customer growth in the finance sector.
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Santander creates two new global businesses for retail, consumer areas By Jesús Aguado MADRID (Reuters) -Spain’s Santander is consolidating its retail, commercial and consumer activities across all markets under two new global businesses to help it improve performance and add customers, it said on Monday. The new Retail and Commercial unit and Digital Consumer Bank […]

Santander creates two new global businesses for retail, consumer areas

By Jesús Aguado

MADRID (Reuters) -Spain’s Santander is consolidating its retail, commercial and consumer activities across all markets under two new global businesses to help it improve performance and add customers, it said on Monday.

The new Retail and Commercial unit and Digital Consumer Bank will join Santander’s other global operations in Corporate and Investment Banking, Wealth Management and Insurance and Payments, it said in a statement.

Potential cost savings were not disclosed, but the bank said the restructuring will help it achieve strategic goals outlined at its Investor Day in February, such as adding 40 million customers by 2025 and increasing its return on tangible equity (ROTE) to 15-17%.

“We are confident this will allow us to … deliver on all targets set out at the Investor Day, including double digit average annual growth in tangible net asset value plus dividend per share through the cycle,” Santander Chairman Ana Botin said in the statement.

The bank is benefiting from higher interest rates in Europe as it seeks to expand its investment banking business.

Global heads will define the common business and operating model based on global platforms, said the bank, with all operations aligned under five global business areas.

Retail and Commercial will be led by Daniel Barriuso.

The Digital Consumer Bank will be led by Jose Luis de Mora.

The payments unit PagoNxt will be headed by Javier San Felix, and Global Cards by Matias Sanchez.

Corporate & Investment Banking will continue to be led by Jose M. Linares. Wealth Management and Insurance will remain headed by Victor Matarranz.

Santander’s financial results will be reported under this new model as of January.

(Reporting by Jesús Aguado; Editing by Joan Faus and Richard Chang)

Frequently Asked Questions

What is retail banking?
Retail banking refers to the services provided by banks to individual consumers, including savings and checking accounts, loans, and mortgages.
What is investment banking?
Investment banking is a financial service that helps companies raise capital by underwriting and issuing securities, as well as providing advisory services for mergers and acquisitions.
What is corporate strategy?
Corporate strategy is the overall plan for a company to achieve its goals and objectives, including decisions about resource allocation and business direction.
What is return on tangible equity (ROTE)?
ROTE is a financial metric that measures a company's profitability by comparing net income to its tangible equity, indicating how effectively equity is being used.
What is a business unit?
A business unit is a segment of a company that operates independently and focuses on a specific market or product line, often with its own management structure.

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