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Siemens CEO says customers holding back on investments due to Iran war

Published by Global Banking & Finance Review

Posted on March 23, 2026

3 min read

· Last updated: April 1, 2026

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Siemens CEO says customers holding back on investments due to Iran war
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By Laurie Chen BEIJING, March 23 (Reuters) - German industrial giant Siemens said on Monday that the Iran war has led to customers holding back on new investments as prices increase for raw materials

Siemens CEO: Iran Conflict Stalls Customer Investments Amid Energy Price Rises

Impact of Iran Conflict and Energy Prices on Siemens and Global Markets

By Laurie Chen

Disruption in Global Energy Supply Chains

BEIJING, March 23 (Reuters) - German industrial giant Siemens said on Monday that the Iran war has led to customers holding back on new investments as prices increase for raw materials and energy.

The war has nearly halted shipping through the Strait of Hormuz, which handles about 20% of global oil and liquefied natural gas flows, as well as damaged major energy facilities in the Gulf. Brent crude futures have jumped 56% since the start of the conflict.

Customer Investment Slowdown

"Growth is throttled because of price increases. You see ... customers holding back their investments. For example, oil and gas customers or petroleum customers who were planning maybe a new plant... so it means investments are slowing down," CEO Roland Busch told reporters on Monday.

Siemens' Strategic Initiatives in China

Busch was speaking on the sidelines of the annual Siemens Tech Summit in Beijing, where the company announced it would expand its industrial artificial intelligence partnership with Chinese tech giant Alibaba.

Expansion of AI Partnership with Alibaba

Siemens will provide 26 new services spanning industrial infrastructure, automation and AI-powered applications to Alibaba Cloud customers.

Challenges in Data Sharing and Model Training

But Busch noted that some Chinese partners have been reluctant to share real-world factory data crucial for training and fine-tuning its models due to concerns about IP issues.

"Most of our foundational models, they are so far trained on publicly available data, they haven't seen industrial data yet. This is a big step up to tune models," he said.

"We want data to travel across borders and the Chinese government, at least for industrial and machine data, has allowed the possibility (for data) to travel across borders."

China has imposed strict cross-border data transfer laws for national security purposes, but some European firms have been granted exemptions on a limited case-by-case basis.

Preference for Chinese Open-Source AI Models

Busch said Siemens developers prefer to use Chinese open-source AI models over their closed-source U.S. rivals for certain tasks related to training industrial AI models because of their cheaper token cost and customisable parameters.

A token is the smallest unit of data processed by AI models.

Global Adoption and Security Concerns

Six out of the top ten most widely used large language models worldwide are Chinese, according to the token usage ranking scoreboard of OpenRouter, a unified public interface for AI models.

Some Western think tanks have warned about the security risks of reliance on Chinese open-source models, as well as their political bias towards Chinese government positions.

Chinese open-source AI models, led by Qwen and DeepSeek, have gained significant traction in the U.S., with some estimates suggesting that around 80% of U.S. AI startups now use them.

(Reporting by Laurie Chen; Editing by Edwina Gibbs)

Key Takeaways

  • The Iran war has effectively halted shipping through the Strait of Hormuz, disrupting ~20% of global oil and LNG flows and triggering a 56% surge in Brent crude futures—pushing customers to scale back investment plans. (en.wikipedia.org)
  • Global response includes the largest-ever release of emergency oil reserves—400 million barrels—by wealthy nations to calm energy markets amid the supply shock. (apnews.com)
  • On the AI front, Chinese open‑source models (e.g., Qwen, DeepSeek) dominate token usage on OpenRouter, making up over 60% of token consumption and leading usage globally—reflecting Siemens’ preference for these models due to lower costs and flexibility. (dataconomy.com)

References

Frequently Asked Questions

How has the Iran war affected Siemens' customers?
Siemens' CEO stated that the Iran war has caused customers to hold back on new investments due to rising raw material and energy prices.
What impact has the conflict had on global energy markets?
Shipping through the Strait of Hormuz has nearly halted, and Brent crude futures have jumped 56% since the conflict began.
How is Siemens expanding its AI partnership in China?
At the Siemens Tech Summit in Beijing, Siemens announced the expansion of its industrial AI partnership with Alibaba, offering 26 new services.
What data challenges does Siemens face in China?
Some Chinese partners are reluctant to share factory data for AI training due to intellectual property concerns and strict cross-border data laws.
Why are Chinese open-source AI models favored by Siemens?
Siemens developers prefer Chinese open-source AI models for certain tasks because of lower token costs and customizable parameters.

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