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Signify dims sales forecast as soft US demand hits professional lighting unit

Published by Global Banking & Finance Review

Posted on October 24, 2025

3 min read

· Last updated: January 21, 2026

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Signify dims sales forecast as soft US demand hits professional lighting unit
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By Leo Marchandon and Jerome Terroy (Reuters) -Signify, the world's biggest lights maker, reported a steeper than expected 8.4% drop in third-quarter sales and lowered its full-year guidance on Friday

Signify dims sales forecast as soft US demand hits professional lighting unit

Signify's Sales Performance and Market Challenges

By Leo Marchandon and Jerome Terroy

Impact of U.S. Demand on Sales

(Reuters) -Signify, the world's biggest lights maker, reported a steeper than expected 8.4% drop in third-quarter sales and lowered its full-year guidance on Friday, hit by falling demand from commercial and public sector clients in the United States.

Competition and Market Dynamics

It now expects sales to fall between 2.5% and 3% in 2025, having previously forecast low single-digit percentage growth.

Consumer Division Performance

The company's shares fell as much as 9% to sit among the worst performers on the European STOXX 600 index in morning trading, before paring losses to trade down 5.7% at 1300GMT.

Signify reported an 8.4% decline in third quarter sales in the United States and flagged slower than expected activity, especially in regard to public sector projects that require government funding.

U.S. President Donald Trump's Republican administration has kept a tight rein on public spending, including freezing funding for some infrastructure projects in Democratic states.

Signify also cited increased competition in its trade business, supplying retailers and distributors.

The Dutch group produces connected streetlights and dynamic lighting for landmarks such as the Empire State Building and stadiums like the Allianz Arena in Munich.

QUARTERLY SALES BELOW FORECAST

Signify's quarterly sales were 1.4 billion euros ($1.6 billion), below the average analyst forecast of 1.46 billion euros in a company-compiled poll.

Sales in its core professional lighting segment fell by 7% to 928 million euros, driven by a bigger than expected decline in U.S. demand for lighting solutions in commercial, industrial and public spaces.

The company saw a 25% drop in sales of its conventional lights to 76 million euros, which was expected as traditional lamps and tubes are phased out in favour of more high-tech and energy-efficient options.

Its OEM (original equipment manufacturer) sales were meanwhile dragged 26% lower to 93 million euros by fewer orders from two major customers, which it said was unrelated to the U.S. slowdown.

Signify's OEM segment provides LED components and connected systems to manufacturers, while the Conventional segment sells legacy lighting products such as fluorescent and HID lamps.

The company's consumer division, which includes brands like Philips Hue and WiZ, reported sales of 301 million euros in the quarter, with only a marginal 1% decline that was attributed to the weakening of the U.S. dollar. Growth in India and new product launches supported the business's performance.

($1 = 0.8575 euros)

(Reporting by Leo Marchandon and Jérôme Terroy in Gdansk; editing by Milla Nissi-Prussak)

Key Takeaways

  • Signify reports an 8.4% drop in Q3 sales.
  • US demand decline affects professional lighting segment.
  • Full-year sales guidance lowered by Signify.
  • Increased competition in the lighting market.
  • Growth in India and new products support consumer division.

Frequently Asked Questions

What is corporate strategy?
Corporate strategy refers to the overall plan for a company to achieve its goals and objectives, including decisions on resource allocation, mergers and acquisitions, and market positioning.
What are market conditions?
Market conditions describe the current state of the market, including factors like supply and demand, competition, and economic indicators that influence business performance.
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Consumer demand is the desire of consumers to purchase goods and services at given prices, influenced by factors such as income, preferences, and market trends.
What is sales performance?
Sales performance measures how effectively a company achieves its sales goals over a specific period, often evaluated through metrics like revenue, growth rate, and market share.
What is competition in business?
Competition in business refers to the rivalry among companies to attract customers and gain market share, influencing pricing, product offerings, and marketing strategies.

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