Finance

Sportswear brand On names Frank Sluis as CFO

Published by Global Banking & Finance Review

Posted on January 28, 2026

1 min read

· Last updated: January 28, 2026

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Jan 28 (Reuters) - Sportswear brand On named Frank Sluis as its new chief financial officer on Wednesday, replacing Martin Hoffmann. Hoffmann stepped into the role of On's chief executive officer last

Sportswear brand On names Frank Sluis as CFO

Leadership Changes at On Sportswear

Jan 28 (Reuters) - Sportswear brand On named Frank Sluis as its new chief financial officer on Wednesday, replacing Martin Hoffmann.

Background of Frank Sluis

Hoffmann stepped into the role of On's chief executive officer last year, while retaining his responsibilities as CFO. He will continue to oversee the finance till Sluis takes over on May 1, the Switzerland-based company said in a statement.

Impact on Company Revenue

"Frank brings a passion for our brand and a leadership style that will empower our talented team to reach new heights, and I look forward to partnering with him to further unlock our potential," Hoffman said in the statement.

Transition from Martin Hoffmann

Sluis previously worked at food retail group Ahold Delhaize as the CFO for Europe and Indonesia.

In November, On raised its annual revenue forecast for the third time in 2025, after delivering a blowout third quarter, driven by strong demand for its running shoes and sneakers even after price increases.

(Reporting by Angela Christy in Bengaluru; Editing by Shilpi Majumdar)

Key Takeaways

  • On Sportswear appoints Frank Sluis as CFO.
  • Martin Hoffmann transitions to CEO role.
  • Sluis previously worked at Ahold Delhaize.
  • On raised its revenue forecast for 2025.
  • Strong demand for On's running shoes continues.

Frequently Asked Questions

What is a CFO?
A Chief Financial Officer (CFO) is a senior executive responsible for managing the financial actions of a company, including financial planning, risk management, record-keeping, and financial reporting.
What is corporate governance?
Corporate governance refers to the systems, principles, and processes by which a company is directed and controlled, ensuring accountability and transparency in its operations.
What is revenue management?
Revenue management involves using data analysis to predict consumer behavior and optimize product availability and pricing to maximize revenue.
What is financial reporting?
Financial reporting is the process of producing statements that disclose an organization's financial status to management, investors, and regulators, including balance sheets and income statements.

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