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Sporty summer lifts post-lockdown UK consumer spending

Published by maria gbaf

Posted on August 10, 2021

2 min read

· Last updated: February 18, 2026

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Consumer spending surge in post-lockdown UK driven by summer sports - Global Banking & Finance Review
An image depicting vibrant summer activities in the UK, highlighting increased consumer spending due to sporting events like Euro 2020 and the Olympics, reflecting economic recovery in post-lockdown Britain.
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By Andy Bruce LONDON (Reuters) – Sporting events and the summer holidays prompted a big increase in British consumer spending in July, aided by the lifting of COVID-19 restrictions, surveys showed on Tuesday. Payment card provider Barclaycard said consumer spending was up 11.6% compared with its pre-pandemic level of July 2019, marked by the first […]

UK Consumer Spending Surges in July Thanks to Summer Sports Events

By Andy Bruce

LONDON (Reuters) – Sporting events and the summer holidays prompted a big increase in British consumer spending in July, aided by the lifting of COVID-19 restrictions, surveys showed on Tuesday.

Payment card provider Barclaycard said consumer spending was up 11.6% compared with its pre-pandemic level of July 2019, marked by the first growth in the entertainment sector since before an initial COVID-19 lockdown in March last year.

Supermarkets and other food and drink retailers saw booming trade as people gathered to watch sporting events, including the second half of the Euro 2020 men’s soccer tournament, the Wimbledon tennis championships and the Olympic Games, Barclaycard said.

“July’s major sports fixtures… kept the nation in good spirits, providing more reasons to celebrate together, and giving the entertainment industry its long-awaited boost back into growth,” said Raheel Ahmed, head of consumer products at Barclaycard.

A separate survey from the British Retail Consortium (BRC) showed spending in shops increased by 6.4% in July compared with a year previously.

“July continued to see strong sales, although growth has started to slow,” said Helen Dickinson, the BRC’s chief executive, adding that online sales remained strong as unseasonably wet weather last month dissuaded some customers from visiting shops.

Barclaycard also reported a slowdown in spending at face-to-face retailers.

“While some sectors took a small step back as the post-lockdown ‘honeymoon’ period cooled, July was a positive month overall. However, with inflation expected to rise, it will be interesting to see how this impacts consumer spending behaviour over the coming months,” Ahmed from Barclaycard said.

Last week the Bank of England said inflation now looked on course to rise even further above its 2% target in the months ahead, touching 4.0% in late 2021 and early 2022, its highest in 10 years.

(Reporting by Andy Bruce, editing by David Milliken)

Frequently Asked Questions

What contributed to the increase in UK consumer spending in July?
The increase in consumer spending was prompted by sporting events and summer holidays, alongside the lifting of COVID-19 restrictions.
How much did consumer spending rise compared to pre-pandemic levels?
Consumer spending was up 11.6% compared to its pre-pandemic level of July 2019.
What sectors saw significant sales growth in July?
Supermarkets and food and drink retailers experienced booming trade as people gathered to watch sporting events.
What did the British Retail Consortium report about retail spending?
The British Retail Consortium reported that spending in shops increased by 6.4% in July compared to the previous year.
What are the inflation expectations according to the Bank of England?
The Bank of England indicated that inflation is expected to rise further above its 2% target, potentially reaching 4.0% in late 2021 and early 2022.

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