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Swatch Group upbeat as China comes out of lockdown

Published by Jessica Weisman-Pitts

Posted on July 14, 2022

2 min read

· Last updated: February 5, 2026

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Swatch Group CEO Hayek at annual conference discussing Q2 results - Global Banking & Finance Review
The image shows Swatch Group CEO Hayek at a news conference, presenting the company's optimistic sales growth forecast despite challenges from China lockdowns. This highlights the resilience of the Swiss watchmaker in the global market.
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By Silke Koltrowitz ZURICH (Reuters) -Swatch Group stuck to its forecast for double-digit sales growth this year after pandemic lockdowns in China had less impact than feared on the world’s biggest watchmaker’s first-half results on Thursday. The maker of Omega watches, which generated more than 40% of its sales in Greater China in 2021, said […]

By Silke Koltrowitz

ZURICH (Reuters) -Swatch Group stuck to its forecast for double-digit sales growth this year after pandemic lockdowns in China had less impact than feared on the world’s biggest watchmaker’s first-half results on Thursday.

The maker of Omega watches, which generated more than 40% of its sales in Greater China in 2021, said store and warehouse closures in China in April and May reduced its sales by around 400 million Swiss francs ($407 million).

Double-digit sales growth in major markets in Europe, America and the Middle East more than made up for the fall in China, leading sales at constant currency to rise 7.4% to 3.61 billion francs in the first half of 2022, Swatch Group said.

That was short of the double-digit goal for the period, but the company – which has seen good demand for its new bioceramic MoonSwatch – said it expected to hit that target over the full year amid strong growth in America, Asia and mainland China.

Analysts applauded an improvement in the operating margin thanks to cost discipline, but noted that net profit, up 18.5% to 320 million francs, fell short of expectations.

ZKB analyst Patrik Schwendimann said the upbeat outlook did not factor in a possible recession and pointed to a potential writedown for its Russian activities. Swatch Group only said the Ukraine conflict had less than a 1% impact on sales.

Bernstein analyst Luca Solca said the lockdowns in China had pushed up inventories, while Vontobel’s Jean-Philippe Bertschy said this led to significantly lower free cash flow.

Citi’s Thomas Chauvet and Kepler Cheuvreux’s Jon Cox spoke of strong results given the shortfall in China, but Chauvet also said he failed to see medium-term catalysts for the stock “following years of revenue underperformance and disappointment”.

Swatch Group’s shares, which fell out of the Swiss blue-chip SMI index last year, were 1% higher at 0754 GMT, outperforming the European sector index.

Peer Richemont reports sales for the quarter to June on Friday.

($1 = 0.9832 Swiss francs)

(Reporting by Silke KoltrowitzEditing by Jason Neely and Mark Potter)

Frequently Asked Questions

What is sales growth?
Sales growth refers to the increase in sales revenue over a specific period, often expressed as a percentage. It indicates a company's ability to expand its market presence and attract more customers.
What is an operating margin?
Operating margin is a financial metric that measures the proportion of revenue left after paying for variable costs of production. It indicates how efficiently a company is managing its core business operations.
What is net profit?
Net profit is the amount of money a company has left after all expenses, taxes, and costs have been subtracted from total revenue. It is a key indicator of a company's profitability.
What is market capitalization?
Market capitalization is the total market value of a company's outstanding shares of stock. It is calculated by multiplying the current share price by the total number of shares.

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