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Swiss back tougher social media rules for minors, survey finds

Published by Global Banking & Finance Review

Posted on March 29, 2026

2 min read

· Last updated: April 1, 2026

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Swiss back tougher social media rules for minors, survey finds
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ZURICH, March 29 (Reuters) - The vast majority of Swiss want stronger protection for children and teenagers on social media, according to a survey published on Sunday, as governments and courts

Swiss Strongly Support Tougher Social Media Rules for Minors, Survey Finds

Survey Reveals Swiss Attitudes Toward Social Media Regulation for Minors

Public Opinion on Social Media Protection

ZURICH, March 29 (Reuters) - The vast majority of Swiss want stronger protection for children and teenagers on social media, according to a survey published on Sunday, as governments and courts worldwide intensify scrutiny of Big Tech over its impact on young users.

Legal and Political Developments

International Legal Actions

On Wednesday, a Los Angeles jury found Meta and Alphabet's Google negligent for designing social media platforms that are harmful to young people, in a verdict that will serve as a bellwether for numerous similar cases.

Survey Findings and Swiss Government Response

The Swiss study by polling firm GfS Bern for the Mercator Foundation found 94% of respondents felt minors should be better protected from the damaging effects of social media, while 78% believed large technology firms have too much influence over public opinion.

Government Initiatives

Swiss Interior Minister Elisabeth Baume‑Schneider has said she is open to a potential ban on social media for youngsters. Her government is drafting legislation to regulate major online platforms, aiming to make them more transparent.

Regional Context

The poll's publication in newspaper SonntagsZeitung follows a decision by neighbouring Austria on Friday to pursue a ban on social media use for children under 14.

Survey Methodology

The GfS Bern survey polled about 1,000 Swiss residents aged 16 and above between December 1 and 12. It had a margin of error of plus or minus 3.2 percentage points, the paper said.

(Writing by Dave GrahamEditing by Ros Russell)

Key Takeaways

  • 94% of Swiss respondents back tougher social media protections for minors (GfS Bern/Mercator Foundation).
  • 78% of Swiss believe large tech firms wield excessive influence over public opinion.
  • The survey coincides with global moves: a landmark US jury verdict holding Meta and Google negligent, and European nations such as Austria and France pursuing bans or age limits on minors' social media use.

References

Frequently Asked Questions

What percentage of Swiss support stronger social media protection for minors?
According to the survey, 94% of Swiss respondents believe minors should be better protected on social media.
Which organizations conducted and published the Swiss survey?
The survey was conducted by GfS Bern for the Mercator Foundation and published in the SonntagsZeitung newspaper.
What action is the Swiss government considering regarding social media and minors?
The Swiss government is drafting legislation to regulate major online platforms, with Interior Minister Elisabeth Baume‑Schneider open to a potential ban for youngsters.
How many people participated in the Swiss survey?
About 1,000 Swiss residents aged 16 and above were polled in the survey conducted between December 1 and 12.
What recent legal move did neighboring Austria make regarding social media use for children?
Austria decided to pursue a ban on social media use for children under 14.

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