brand strategy

Image for Call for Entries for Brand of the Year Awards 2026
Banking

Call for Entries for Brand of the Year Awards 2026

The Global Banking & Finance Review Awards Program has officially opened nominations for the Brand...

23rd March, 2026

Image for Swatch ad that sparked backlash puts focus on risky campaigns amid diversity rollbacks
Headlines

Swatch ad that sparked backlash puts focus on risky campaigns amid diversity rollbacks

By Samantha Marshak (Reuters) -In an era of short attention spans and a White House that has declare...

20th August, 2025

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Banking

How brand strategy took our unknown banking and payments platform to a new level

By Heather Clifton, CMO, i2c Inc When I started at banking and payments platform i2c just over a yea...

21st April, 2022

Image for How Private Banks can rethink their Brands to appeal to a New Generation of Investors
Banking

How Private Banks can rethink their Brands to appeal to a New Generation of Investors

By John Clark, Planning Director at brand design agency Coley Porter Bell The profile of the traditi...

30th April, 2019

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Business

How to Give Your Business a Boost

A pinch of ability and bags of enthusiasm  Kickstarting growth can be a challenge for any business,...

21st August, 2018