Data Driven Marketing

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Business

Digital Marketing Strategies Your Business Should Be Using Right Now

The emergence of a New Year often means qualifying digital marketing strategies into the good, the b...

16th February, 2019

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Transforming travel insurance to drive brand advocacy

Karen Wheeler, Vice President and Country Manager UK at Affinion Travel insurance is often viewed by...

21st August, 2018

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Four ways financial organisations are evolving to become more customer-centric

By  Michael Plimsoll, Financial Services Marketing Director, Adobe. If there is one sector where dig...

16th August, 2018

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Aimia acknowledges receipt of a proposal to acquire Aeroplan business

Aimia Inc. (TSX: AIM), a data-driven marketing and loyalty analytics company, today confirms that it...

27th July, 2018