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Germany's Bosch expects tech-driven car market to boost software sales

Published by Global Banking & Finance Review

Posted on January 5, 2026

1 min read

· Last updated: January 20, 2026

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Germany's Bosch expects tech-driven car market to boost software sales
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BERLIN, Jan 5 (Reuters) - Automotive supplier Bosch expects strong software sales over the coming years thanks largely to an increasingly tech-driven car market, the German company said on Monday at

Bosch Foresees Growth in Software Sales from Tech-Driven Cars

BERLIN, Jan 5 (Reuters) - Automotive supplier Bosch expects strong software sales over the coming years thanks largely to an increasingly tech-driven car market, the German company said on Monday at the CES trade show in Las Vegas.

Bosch expects annual sales in software and services of over 6 billion euros ($7.01 billion) by the start of next decade, it said in a statement, attributing some two thirds of this to the mobility segment.

Further ahead, sales of software, sensor technology, high-performance computers and network components are forecast to double by the mid-2030s to well over 10 billion euros.

The company generated sales of 90.3 billion euros in 2024.

Bosch, which makes components for cars as well as kitchen appliances and other consumer goods, presented new technology systems for drivers at the trade show, including an AI-based cockpit and by-wire systems for autonomous driving.

It also announced over 2.5 billion euros in investment in artificial intelligence by the end of 2027.

($1 = 0.8561 euros)

(Reporting by Rachel More, Editing by Friederike Heine)

Key Takeaways

  • Bosch expects software sales to exceed 6 billion euros by 2030.
  • Two-thirds of sales will come from the mobility segment.
  • Sales of software and tech components to double by mid-2030s.
  • Bosch invests over 2.5 billion euros in AI by 2027.
  • New AI-based systems for autonomous driving were presented.

Frequently Asked Questions

What is software sales?
Software sales refer to the revenue generated from selling software products or services, which can include applications, systems, and licenses.
What is artificial intelligence?
Artificial intelligence (AI) is the simulation of human intelligence processes by machines, especially computer systems, enabling them to perform tasks that typically require human intelligence.
What is the mobility segment in automotive?
The mobility segment in automotive refers to the range of technologies and services that enhance transportation, including software for autonomous driving and smart vehicle systems.

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