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Tesco wins appeal in trademark fight with Lidl in UK court

Published by Uma Rajagopal

Posted on November 3, 2022

2 min read

· Last updated: February 3, 2026

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Tesco supermarket in central London related to trademark dispute with Lidl - Global Banking & Finance Review
Image of a Tesco supermarket in central London, highlighting the ongoing trademark dispute with Lidl over logo usage. This case reflects the competitive landscape in UK retail, with Tesco defending its brand against Lidl's claims.
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By Sam Tobin (Reuters) – Britain’s biggest retailer Tesco can argue at trial that discount supermarket Lidl applied for trademarks for a yellow circle against a blue background in “bad faith” after a London court on Wednesday allowed its appeal. Tesco filed a counterclaim against Lidl in 2021, in response to its German-owned rival’s lawsuit […]

By Sam Tobin

(Reuters) – Britain’s biggest retailer Tesco can argue at trial that discount supermarket Lidl applied for trademarks for a yellow circle against a blue background in “bad faith” after a London court on Wednesday allowed its appeal.

Tesco filed a counterclaim against Lidl in 2021, in response to its German-owned rival’s lawsuit which said Tesco was trying “to ride on [its] coat-tails” by using a logo of a yellow circle on a blue background to promote its “Clubcard Prices” discount scheme.

Tesco – the grocery market leader in Britain with a 27% share against Lidl’s 7%, according to industry data – argued Lidl registered a trademark of its logo without its name as a “legal weapon” to support the trademark over its more widely used logo.

A lower court dismissed Tesco’s case on bad faith in June, but the Court of Appeal in London ruled on Wednesday that the argument should be part of a trial of Lidl’s initial lawsuit and Tesco’s counterclaim, which is due to be heard at the High Court early next year.

A Tesco spokesperson said: “We are pleased with today’s decision. We continue to deny and strongly defend this claim and remain very confident of our position for trial next year.”

A Lidl spokesperson said: “This appeal is only a small procedural aspect of the case and we remain confident in the outcome of the trial in 2023.”

The case is Lidl Great Britain Limited and another v Tesco Stores Limited and another, CA-2022-001407.

(Reporting by Sam Tobin; Editing by Kirsten Donovan)

Frequently Asked Questions

What is a trademark?
A trademark is a recognizable sign, design, or expression that distinguishes products or services of one entity from those of others, providing legal protection against unauthorized use.
What is the role of the Court of Appeal?
The Court of Appeal is a higher court that reviews decisions made by lower courts, ensuring that the law has been applied correctly and fairly.
What are trademark rights?
Trademark rights are the legal protections granted to the owner of a trademark, allowing them to prevent others from using a similar mark that could cause confusion.
What is bad faith in trademark registration?
Bad faith in trademark registration refers to the act of registering a trademark with dishonest intentions, such as to harm a competitor or to create confusion.

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