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Tesla’s Musk asks staff to ‘go super hardcore’ to ensure decent Q3 delivery number

Published by maria gbaf

Posted on September 10, 2021

2 min read

· Last updated: February 11, 2026

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Elon Musk urging Tesla staff to enhance delivery numbers - Global Banking & Finance Review
Elon Musk's internal email to Tesla employees emphasizes the need to ramp up production and ensure strong Q3 vehicle delivery numbers amidst ongoing supply challenges.
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By Hyunjoo Jin SAN FRANCISCO (Reuters) -Tesla Inc Chief Executive Elon Musk has asked employees to “go super hardcore” to make up for production challenges early in the third quarter and “ensure a decent Q3 delivery number,” according to an internal email seen by Reuters. “The end of quarter delivery wave is unusually high this […]

Elon Musk Urges Tesla Team to Intensify Efforts for Strong Q3 Deliveries

By Hyunjoo Jin

SAN FRANCISCO (Reuters) -Tesla Inc Chief Executive Elon Musk has asked employees to “go super hardcore” to make up for production challenges early in the third quarter and “ensure a decent Q3 delivery number,” according to an internal email seen by Reuters.

“The end of quarter delivery wave is unusually high this time, as we suffered (like the whole industry) from extremely severe parts shortages earlier this quarter,” he said in the email sent on Wednesday.

He said Tesla built “a lot of cars with missing parts that needed to be added later.”

“This is the biggest wave in Tesla history,” he said, referring to its end of quarter delivery push.

Tesla posted record quarterly vehicle deliveries for the April-June quarter, but Musk said in July that its output growth for the rest of this year would be determined by the global chip shortage situation, which “remained quite serious.”

Musk has traditionally sent out emails to employees near the end of almost every quarter urging employees to boost deliveries, and sometimes hinting at its delivery targets.

LFP BATTERY

Tesla has recently started U.S. sales of a Model 3 version with different, lithium iron phosphate batteries, which it said will help bring forward vehicle deliveries.

The LFP battery is currently used in Tesla’s China-made Model 3 and Model Ys that are sold there and exported to Europe and other countries.

Tesla said customers who switch to Model 3 with an LFP battery would be able to receive the model sooner than the original delivery date of year-end.

“Due to limited supply and strong customer demand, we are introducing the Model 3 Standard Range Plus battery pack, which we already released in Europe and Asia, to North America,” it said in an email to some customers and seen by Reuters.

(Reporting by Hyunjoo Jin; Additioanl reporting by Paul Lienert in Detroit and Yilei Sun in Beijing Editing by Chris Reese and Mark Porter)

Frequently Asked Questions

What did Elon Musk ask Tesla employees regarding Q3 deliveries?
Elon Musk urged Tesla employees to 'go super hardcore' to overcome production challenges and ensure a strong delivery number for Q3.
What production issues did Tesla face in Q3?
Tesla experienced severe parts shortages early in the third quarter, leading to the production of cars with missing parts that needed to be added later.
What is the significance of the end of quarter delivery wave?
Musk referred to the end of quarter delivery wave as 'the biggest wave in Tesla history,' indicating a significant push to deliver vehicles despite earlier challenges.
What new battery option is Tesla offering for the Model 3?
Tesla has started U.S. sales of a Model 3 version with lithium iron phosphate (LFP) batteries, which are expected to expedite vehicle deliveries.
How does customer demand affect Tesla's vehicle delivery?
Due to limited supply and strong customer demand, Tesla is introducing the Model 3 Standard Range Plus battery pack to North America, which was previously released in Europe and Asia.

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